AGEC 250: Agribusiness Sales

Introduction to the process of agribuiness sales and marketing. Topics include recognizing potential customers and building a positive customer relationship, designing a marketing plan, using marketing and sales databases, and developing a marketing presentation for a food or agricultural product.
Primary Material Type:
Lake Region State College
Project Name:
Training for Precision Ag Technicians
Funding Source:
Marketing, Sales

Industry / Occupation

Industry Partner:
TrueNorth Inc., Gooseneck Implement
Industry Sector:
Agriculture, Forestry, Fishing and Hunting -- Support Activities for Agriculture and Forestry (115)
Business and Financial Operations Occupations -- Purchasing Agents and Buyers, Farm Products (13-1021)

Education / Instructional Information

Instructional Program:
Business, Management, Marketing, and Related Support Services (52)
Credit Type:
  • Credit
Credential Type:
  • Associate Degree
Educational Level of Materials:
  • 2nd Year Community College or equivalent
Time Required:
10 hours
English (United States)
Interactivity Type:
Mix of Active and Presentation.
Quality Note:
LRSC-TACT hired subject matter experts to review curriculum with either higher education (Masters/Ph.D) or having been in the industry a number of years to ensure quality. The expert who reviewed AGEC 250 holds a Masters Degree with numerous years in agricultural management. The expert's CV and review of the course will be uploaded.
Quality of Subject Matter was assured by:
  • Consultations during development of instructional materials
  • Participation as an ongoing member of team developing the instructional materials
  • Using an approved rubric to conduct the evaluation of the instructional materials and providing a report
Quality of Online/Hybrid Course Design assured by:
  • Custom Quality Rubric
Course Note:


Accessibility Features:
  • Text Access - Text to Speech
  • Text Adjust - Compatible
  • Text Adjustment - Adjust Font and Colors
  • Reading Layout - Reflow the Text
  • Reading Layout - Page numbers match printed material
  • Reading Order - Digital resource layout
  • Structural Markup - Navigation Text
  • Structural Markup - Lists
  • Table Markup
  • Hyperlinks Rendered As Active
  • Colors Compatible With Assistive Technology
  • Contrast Ratio of at Least 4.5:1.
  • Language - Markup

Copyright / Licensing

Primary License:
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.