AGEC 250: Agribusiness Sales
Introduction to the process of agribuiness sales and marketing. Topics include recognizing potential customers and building a positive customer relationship, designing a marketing plan, using marketing and sales databases, and developing a marketing presentation for a food or agricultural product.
- Date:
- 2014-07
- Primary Material Type:
- Syllabus
- Institution:
- Lake Region State College
- Project Name:
- Training for Precision Ag Technicians
- Funding Source:
- TAACCCT Round 2
- Subjects:
- Marketing, Sales
Industry / Occupation
- Industry Partner:
- TrueNorth Inc., Gooseneck Implement
- Industry Sector:
- Agriculture, Forestry, Fishing and Hunting -- Support Activities for Agriculture and Forestry (115)
- Occupation:
- Business and Financial Operations Occupations -- Purchasing Agents and Buyers, Farm Products (13-1021)
Education / Instructional Information
- Instructional Program:
- Business, Management, Marketing, and Related Support Services (52)
- Educational Level of Materials:
-
- 2nd Year Community College or equivalent
- Time Required:
- 10 hours
- Language:
- English (United States)
- Interactivity Type:
- Mix of Active and Presentation.
- Quality Note:
- LRSC-TACT hired subject matter experts to review curriculum with either higher education (Masters/Ph.D) or having been in the industry a number of years to ensure quality. The expert who reviewed AGEC 250 holds a Masters Degree with numerous years in agricultural management. The expert's CV and review of the course will be uploaded.
- Quality of Subject Matter was assured by:
-
- Consultations during development of instructional materials
- Participation as an ongoing member of team developing the instructional materials
- Using an approved rubric to conduct the evaluation of the instructional materials and providing a report
- Quality of Online/Hybrid Course Design assured by:
-
- Course Note:
- Business
Accessibility
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-
- Text Access - Text to Speech
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- Table Markup
- Hyperlinks Rendered As Active
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- Contrast Ratio of at Least 4.5:1.
- Language - Markup
Copyright / Licensing
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