SMT 110 - Social Media and Technology

SMT 110 - Social Media and Technology This is an introductory course that gives students an overview of the major social media sites and provides examples as to how individuals are using social media. Social media (Twitter, Facebook, blogging, podcasting, etc.) are relatively accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences; students will learn how to explore the possibilities and limitations of various social media. Social media has profoundly impacted the world of communications both among consumers as well as with businesses. Despite the rapid shift in marketing and communications, many organizations are still learning to adjust to this new paradigm. The purpose of this course is to provide the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and measure these results in a manner that is meaningful for businesses. The class will break down broad concepts about social media into meaningful segments that could be applied to serve strategic priorities for businesses. This includes an overview of the necessary tools, the impact on traditional marketing, quantifying success, and reputation management. These concepts will help provide important insights into sales and marketing, public relations, customer service, and other areas of the organization. Course Outcomes: Build a Professional or Personal Brand and Voice. Define Social Media Communities. Create and manage Social Media accounts and tools. Create Social Media Metric strategies.
Date:
2015
Primary Material Type:
Online Course
Other Material Types:
Collection
Institution:
Linn-Benton Virtual College
Project Name:
LB iLearn Online
TAACCCT Round:
3
Subjects:
Communication, Social Media

Industry / Occupation

Industry Partner:
Linn County Parks and Recreational Department - Provided curriculum advice.
Industry Sector:
Management of Companies and Enterprises (55)
Occupation:
All Occupations (00-0000)

Education / Instructional Information

Instructional Program:
Business, Management, Marketing, and Related Support Services (52)
Credit Type:
  • Credit
Credential Type:
  • Certificate
Educational Level of Materials:
  • 1st year Community College or equivalent
Time Required:
1 credit - 30 hours of student time
Language:
English (United States)
Interactivity Type:
Mix of Active and Presentation.
Quality Rubric:
QM
Quality Note:
This course was subjected to a six step review process: 1. A SME creates the outline and all content. The course is submitted to a course developer for implementation into the CANVAS LMS system. Areas of confusion or items that need additional clarity are identified and remediated. 3. An instructional design checklist is applied to ensure ADA, UDL, and Creative Commons compliance. 3. Course is reviewed using a modified Quality Matters Rubric. 4. The initial offering is by the original SME to identify other necessary revisions. 5. Course goes through a secondary Quality Improvement process evaluation by an Instructional Designer and is subject to a Quality Improvement checklist. 6. Course is reviewed by third-party evaluator acting in the role of a SME.
Quality of Subject Matter was assured by:
  • Consultations during development of instructional materials
  • Participation as an ongoing member of team developing the instructional materials
  • Conducting an evaluation of the instructional materials and providing a report
Quality of Online/Hybrid Course Design assured by:
  • Custom Quality Rubric
  • Expertise of Project's Instructional Designers
Course Note:
Communications

Accessibility

Accessibility Features:
  • Text Access - Text to Speech
  • Text Adjust - Compatible
  • Text Adjustment - Adjust Font and Colors
  • Reading Layout - Reflow the Text
  • Reading Layout - Page numbers match printed material
  • Reading Layout - Reflow the Text
  • Hyperlinks Rendered As Active
  • Colors Compatible With Assistive Technology
  • Contrast Ratio of at Least 4.5:1.
  • Non-Decorative Images Have Alt Text
  • Decorative Images Marked With Null Alt Text
  • Transcript Provided With Audio Content

Copyright / Licensing

Copyright Owner:
LB iLearn Online
Primary License:
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.