BA 223 - Principles of Marketing

BA 223 - Principles of Marketing This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs. Course Outcomes: Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution. Master business marketing tools necessary to execute a marketing plan for a client, including social media. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.
Date:
2015
Primary Material Type:
Online Course
Other Material Types:
Collection
Institution:
Linn-Benton Virtual College
Project Name:
LB iLearn Online
TAACCCT Round:
3
Subjects:
Marketing, Business Administration

Industry / Occupation

Industry Partner:
Linn County Parks and Recreational Department - Provided curriculum advice.
Industry Sector:
Management of Companies and Enterprises (55)
Occupation:
All Occupations (00-0000)

Education / Instructional Information

Instructional Program:
Business, Management, Marketing, and Related Support Services (52)
Credit Type:
  • Credit
Credential Type:
  • Associate Degree
Educational Level of Materials:
  • 1st year Community College or equivalent
  • 2nd Year Community College or equivalent
Time Required:
1 credit ~ 30 hours of student time
Language:
English (United States)
Interactivity Type:
Mix of Active and Presentation.
Quality Rubric:
QM
Quality Note:
This course was subjected to a six step review process: 1. A SME creates the outline and all content. The course is submitted to a course developer for implementation into the CANVAS LMS system. Areas of confusion or items that need additional clarity are identified and remediated. 3. An instructional design checklist is applied to ensure ADA, UDL, and Creative Commons compliance. 3. Course is reviewed using a modified Quality Matters Rubric. 4. The initial offering is by the original SME to identify other necessary revisions. 5. Course goes through a secondary Quality Improvement process evaluation by an Instructional Designer and is subject to a Quality Improvement checklist. 6. Course is reviewed by third-party evaluator acting in the role of a SME.
Quality of Subject Matter was assured by:
  • Consultations during development of instructional materials
  • Participation as an ongoing member of team developing the instructional materials
  • Conducting an evaluation of the instructional materials and providing a report
  • Using an approved rubric to conduct the evaluation of the instructional materials and providing a report
Quality of Online/Hybrid Course Design assured by:
  • Custom Quality Rubric
  • Expertise of Project's Instructional Designers
Course Note:
Business, Marketing

Accessibility

Accessibility Features:
  • Text Access - Text to Speech
  • Text Adjust - Compatible
  • Text Adjustment - Adjust Font and Colors
  • Reading Layout - Reflow the Text
  • Reading Layout - Page numbers match printed material
  • Reading Layout - Reflow the Text
  • Hyperlinks Rendered As Active
  • Colors Compatible With Assistive Technology
  • Contrast Ratio of at Least 4.5:1.
  • Non-Decorative Images Have Alt Text
  • Decorative Images Marked With Null Alt Text
  • Transcript Provided With Audio Content

Copyright / Licensing

Copyright Owner:
LB iLearn Online
Primary License:
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.