Closing
This module covered the dynamic methods of consumer marketing and marketing research. Neuromarketing is an attempt to get in the mind of the consumer by measuring their physical responses to marketing messages and products. This fascinating field is helping marketers fine tune their ads, their designs, and their products. Similarly, technology in the form of social media has dramatically changed the media landscape and with it the way consumers obtain information and entertainment. These changes are pushing marketers to be nimble and creative in how they manage and distribute their message.