The Consumer and Market Research

 

Course Outcomes

 

Competencies

 

Topics

 

Introductory Video

A look at how neurobiology is helping marketers understand the buying behavior of consumers.

Inside the brain of a Shopper (NBC Report). Interview with Martin Lindstrom, author of "Buyology"

"Inside the Brain of a Sahopper.flv," YouTube Video, 6:13, posted by "Lorena Bravo," June 7, 2010, https://www.youtube.com/watch?v=th8wWy1I2p4

 

 

SoftChalk issue