The Mind of the Consumer
Please watch the video "Why We Buy Video"
Featuring Mimoco & Innerscope, this clip goes behind-the-scenes at the Innerscope Medialab to look at applying biometrics to market research and some real world examples. Watch the following video and be prepared to respond to some questions based on what you learned about the mind of the consumer.
"Why We Buy" segment from Chronicle HD(04/17/11)," YouTube Video, 4:31, posted by "InnerscopeResearch," August 8, 2012, https://www.youtube.com/watch?v=2wdaf3Xf_80
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The Impact of Color on Consumer Behavior
The role of color in consumer decisions is one of the most intriguing, and controversial, areas of marketing. Although there is much room for debate and continued research on this topic, many studies in the field of psychology suggest that certain colors are associated with certain moods and feelings. Whether such responses affect consumer decisions is debatable, but there is enough research to suggest it is an area that marketers should explore.
Video
Please watch the following video on The impact of color on consumer behavior
"Virginia Tech: The Impact of Color on Consumer Behavior," YouTube Video, 2:12, posted by "Virginia Tech," April 22, 2013, https://www.youtube.com/watch?v=nUxDqIeiXt0
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Where is the Consumer?: The Fragmented Media Environment and the Future of Marketing
Now more than ever the question "where is the consumer" is a difficult one to answer. A few years ago, perhaps ten or so, it was still safe to say that consumers could be reached via television, radio, and print. That is no longer the case. Although television remains a powerful means of reaching consumers, new technologies such as mobile phones, tablets, and social media tools have proven to be viable options for marketers. This section will introduce some new challenges and opportunities facing today's marketers.
Video
Please watch the following video Consumer Behaviors: Catherine Roe.
"Consumer Behaviors: Catherine Roe at TEDxUChicago 2012," YouTube Video, 17:15, posted by "TEDx Talks," May 25, 2012, https://www.youtube.com/watch?v=2N6spwyBuvE
As the Head of Consumer Packaged Goods (CPG) at Google, Catherine Roe helps drive online advertising initiatives for top Midwest CPG clients. With her expertise in marketing, shopping behavior, and sales, Catherine helps Google to leverage digital media in connecting CPG clients to their target consumers. She contributes to the Shopper Revolution by focusing on building creative sales solutions and developing highly productive teams.
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