Title: Writing assignment: Social Media evaluation
Course: Canvas Practice Course > Section: Module 4 - Social Media in business

Is there a politician who does not have a Facebook page or a journalist who does not keep in touch with Twitter 24/7?  With the increased interest in Facebook and Twitter for more than social rants and outrageous kitten videos, corporations have been venturing into social media as a means of communicating with their public.

Your task is to evaluate a company's use of social media for building customer bases, educating the public about their company, and clearly communicating evidence of ethical workplace practices.  You might go back to the results of your internet research as you examined product development in Module 4.  For this assignment, dig deeper into online information resources published by a company of your choice.  Compare and contrast the company's Facebook profile versus its website profile. How would each be used?  By whom?  Does the design of each site appeal to an identified user?  How do they differ?  Does one use more text, the other more graphic design?  Is the ambience of one or the other more "businesslike"? More serious? If you were to reach out to this company for employment or use of their products or services, would you choose their website over their Facebook page as your main source of information?  Or vice versa?

Have fun with this one!  There are no right or wrong answers!  Include examples (or links) to illustrate your evaluation.  Limit your review to 2 pages.