Title: Assignment: Writing: Company profile for website and other marketing materials
Course: Canvas Practice Course > Section: Module 3 - Learning about the workplace

A company profile often offers insight into both the business culture and its product line. In today's technological business environment, a company profile can be derived through use of the Internet.  Many times prospective employees can develop a feeling of whether or not they would be happy working for a company by examining the sorts of products or services described in a company website.  Most of these websites include statements of mission and values that provide the foundation for the corporate profile.

Conduct a Web Quest.

Your task is to explore corporate websites on the Internet to find a company whose corporate culture and product lines appeal to you.  Do a web search of companies that you would like to work for today or at some future time.  Think about what sort of products or services that intrigue you and search using keywords that will take you to related corporate websites. Explore their websites to discover the company mission and goals, values, financial health, and of course their products and services.

Write a Company Profile.

Write a 1-2-page profile describing the company that appeals to you. Include a description of the discovery process you used and be sure to include the reasons for your choice. You might include information such as history of the organization, growth patterns, size and location of facilities, organization, staff numbers and backgrounds, and, of course product line. You might mention whether the company is for profit or not-for-profit.  You might use a pie chart or bar graph to illustrate growth, product lines, and/or fiscal history.  Be creative, but limit your profile to 2 pages.