Title: Step 3: Research Your Project
Course: Basic Graphic Design (TEMPLATE) > Section: Competency Modules

3
Research Your Project

Mood Board research – create a 17 x 11 inch mood board. Using the Internet find examples of images that will fulfill these four areas of the mood board:

1. Pictorial Research – find 12 images that are related in some matter to the message service or product
2. Industry Research – using the Internet find 3 Poster Advertisements that are from the same event from previous years or from similar events.
3. Inspirational Research – using the Internet find 3 Poster Advertisement, which you consider to be good poster design
4. Typeface Exploration – explore various typeface that you might want to consider using in this design then select 6 and apply it to the Mood Board
5. Color palette – You will be working with CMYK colors, so you may select up to 5 different colors for each palette. Use the Psychology Color Chart to guide you in your selection. Make a 1” square for each of your color selections, make 3 sets of different color palettes that you would like to consider and place them on the mood board.