Title: Step 2: Write Creative Brief
Course: Basic Graphic Design (TEMPLATE) > Section: Competency Modules

2
Write Creative Brief

In most cases preparing the creative brief is the first step in most design projects.

The Creative Brief is a document created through initial meetings, interviews, reading and discussions between a client and designer before any work begins. It’s main purpose is to establish a direction for the entire design team, by channeling their creative efforts towards a strategically sound solution that addresses the client’s brand challenge, and their needs and wants with a solid strategy.

Throughout the project, the creative brief will continue to inform and guide the design team.

For instruction on how to write your Creative Brief, click on the "Creative Brief Template", follow the outline, and complete it in a Word file.

Selecting Your Company: Click and download the Mood Board Client List, which is a list of companies that you will select from for the Mood Board Project. Take a few minutes to review the list and find a company that you find intereseting. Once you have selected one send me an email lettting me know your selection.