Title: Step 5: Write an Analysis of Your Design
Course: Basic Graphic Design (TEMPLATE) > Section: Competency Modules

5
Write an Analysis of Your Design

The final step is to analyze your Mood Board by writing a brief statement, in a Word document, between 100 – 200 words, explain:

1. Pictorial - Which images are visually more dominant in conveying what the company is about? Why do some work better than others and why do the ones that don’t work, not work?

2. Industry research – Is there an element that seems to be consistent throughout? Which is the most successful, why? Which one is the least successful, why?

3. Design inspiration research – Which type elements support and enhance the typeface. How do they help convey the company’s message? Which design has achieved the most successful hierarchy of the elements, why? Which one is the least successful, why?

4. Typeface exploration research – studying both Type Design and Industry Research, which type style is used the most? Do you feel that another type style would be more unique or should you stay within the same type style? Which weight seems to be more successful, thick, thin or a combination? Which of the typefaces or combination of typefaces that you have selected seem to have the best potential?

5. Now that you’ve accumulated research material based on the creative brief, write a description the type of concept you would recommend developing for this client's logo? Include your recommendation on all four areas below:

- Imagery/pictorial - illustration, photo, if so what style and visual effects would they have etc.
- Typeface and style - sans serf, weight, etc.
- Type elements - elements that support the main typeface
- Color - what would be appropriate black & white only or color if so how many and what hues?