Title: Introduction
Course: Basic Graphic Design (TEMPLATE) > Section: Competency Modules

Introduction

Typography is the process of arranging letters, words and text for almost any context imaginable, and it is among the most important tools a designer can master for effective visual communication.

In design, typography is the visual manifestation of language, utilizing all its expressive and practical qualities, and occupies a unique place where art, science, and communication connect. You need only look at the work presented by concrete poets, or to various art movements such as Futurism and Dada, to see typography’s significance as an aesthetic medium. It also involves the design and selection of type for both legibility and communication of information, and, in some instances, pragmatic concerns take a backseat to aesthetic experimentation.