Title: Introduction
Course: Basic Graphic Design (TEMPLATE) > Section: Competency Modules

Introduction

An understanding of color is essential in completing any design successfully. What makes the selection of color so challenging is that there are infinite variations of colors and an endless ways of combining them across many mediums, from printed inks to screen-based colors, each with their own characteristics.

Color has a unique, complex language, and the ability to change its meaning when partnered with other colors. When choosing colors to incorporate into your design, you will need to consider issues of contrast and harmony, and how these might affect legibility in typography. You can also set the mood of a design by using psychology of color, but you must be sure your selected colors convey the correct message at an unconscious level, and that they are suitable for the audience your project is trying to reach.