Course: SLF 120 Introduction to Small Farm Viability

Research Assignment

Local Market Evaluations

For this research assignment, you will locate businesses that could be your potential customer and interview one of them.

1) Use the LocalHarvest site to search for local growers and markets in the zip code where you currently live or where you plan to farm in the future. List at least 3 businesses or markets in your area with a short explanation of their products.

2) Conduct an interview of a potential customer of your product in your area. You need to consider your plan for a future farm and base your decision on that. The person may be a grocery store manager, restaurant, or potential CSA or farmer market customers. Download the form below to use during your interview. You will ask:

- Do you have a strong supply of locally grown food? Why or why not?
- Are you currently buying local grown food? Why or why not?
- What products would you have a potential interest in?
- Do you believe that local grown food is just a trend or do you feel the market is going to continue to grow?
- Two more questions of your choice.

Download the file below to record the interview. Use your notes to write a paper. Save your work in a document on your computer. Submit your document in the Dropbox found on the Course Home page.

Download the document and fill in your information.
- Small Farm Research fill-in form.docx (19.29 KB)