Course: GFM 102 Technical Aspects of Energy, Resources & Conservation

Reading

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Graph Data Suitable To Your Target Audience

To best convey a wealth of energy information, it is crucial to get the reader’s attention. But colorful charts, graphs, and tables are not sufficient to win over an audience who do not have your background in energy and energy conservation.

The best, and visually most-appealing, form of building profile text and images must also be targeted to your specific audience. For example, the actual energy fuel types, BTU-savings, etc. would be of more interest to the engineering and O&M staffs. Business personnel and administrators would be more interested in cost savings. And of course, occupants and other would be interested in comfort levels and carbon-footprint reduction.

One helpful hint is to use more than type (i.e. one graph or chart) in your presentation of data. Combining, say, a bar chart and a pie chart help convey a better understanding of the same data circumstance.

Click here to access the Wikipedia page on Target Audience Definition.