Title: Reading
Course: WVA 102 Food Preservation Methods > Section: WVA 102 Food Preservation Methods

Reading

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Packaging, Labeling, & Branding Products: A resource Guide for Food Entrepreneurs

In this section of the reading assignment,students are asked to read about the importance of packaging not only as a way to protect the consumer but also to weigh the factors that contribute to the successful sale of a packaged food product. Packaging and proper labeling are two of the greatest influences on consumer decisions to purchase a new food product. Packaging will determine a first purchase however the products quality will bring repeat business.

Click here to access the web document Packaging, Labeling & Branding Products Resource Guide from the University of Wisconsin Extension.

This resource guide emphasizes food packaging product requirements by asking the student to examine the following criteria:

- What are the appropriate amounts in which you will sell the product (these may be based on adequate portion sizes, competitors' offerings or customer preferences?
- What is the volume and weight of the product?
- What are the physical packaging attributes that help the customer use the product?
- What protective needs, including shipping and handling factors are required in the production of the food product to be developed?
- Is the shape of the packaging appropriate to its use, for esthetics, efficient shipping, stocking/storage and legal requirements?