Title: Unit 13 Glossary
Course: SUST 1013 Introduction to Sustainable Resource Management > Section: SUST 1013 Introduction to Sustainable Resource Management

Unit 13 Glossary

Terms

Term | Definitions
Communication Campaign | An organized and multi-faceted effort to implement a communication plan. A communication campaign can include multiple categories of communication channels including “free” media events, print ...
Communication Plan | A formal set of goals, objectives, and strategies designed to heighten public awareness, encourage desired changes in individual, and/ other collective attitudes and behaviors, and build and expan ...
Strategic Plan/Action Plan | A comprehensive set of linked actions designed to achieve identified goals and objectives within a specified time-line. Effective strategic/action plans are built around broad but attainable goal ...
Sustainability Plan | A set of goals, objectives, implementation strategies, time-lines, and metrics designed to assist individuals, organizations, communities, and for profit facilities adopt practices, processes and/ ...