Title: Quiz 2
Course: RITA MC - WEB PAGE DESIGN I > Section: Unit 1 -- Getting Started, Planning & Designing, and Text

Q: There is a limit to the number of goals that a Web site can effectively achieve.
- True
- False
A: True

Q: A primarily text-based design of a Web site would be effective if the main goal of the site was entertainment.
- True
- False
A: False

Q: Market research includes evaluating the products or services of competitors.
- True
- False
A: True

Q: A Web site should include at least seven main categories.
- True
- False
A: False

Q: The first step in creating the information architecture for a site is to draw a figure like the accompanying one.
- True
- False
A: False

Q: An item like the one in the accompanying figure is created from the information category outline.
- True
- False
A: True

Q: The metaphor for a Web site is created before the site concept.
- True
- False
A: False

Q: The color system in the accompanying figure uses cyan, magenta, and yellow as its primary colors.
- True
- False
A: False

Q: The file size of graphic elements contributes to the file size of a Web page.
- True
- False
A: True

Q: The metaphor is the position of elements on the screen.
- True
- False
A: False

Q: The Internal Revenue Service (IRS) Web site is intended to appeal to a(n) broad target audience.
- True
- False
A: True

Q: Information on the customs of the target audience tells you what will appeal to the target audience and what elements you might include in the site to draw them in.
- True
- False
A: False

Q: The best way to present the major categories and the subcategories for a Web site is in a standard outline format.
- True
- False
A: True

Q: In an item like the one in the accompanying figure, the lines represent steps, decision points, and dead ends.
- True
- False
A: False

Q: HTML uses a series of tags to tell a browser what to do with the information on a Web page and how to display it.
- True
- False
A: True

Q: In planning a site, ____ should be used to help you select achievable goals rather than concepts.
- nouns
- action verbs
- pronouns
- adjectives
A: action verbs

Q: Market research includes information about what the company’s ____ are doing to attract the target audience.
- employees
- subsidiaries
- competitors
- customers
A: competitors

Q: Information about the ____ of the target audience tells you what colors, symbols, fashions, styles, and so forth will be effective in communicating with the target audience.
- Internet connection
- interests
- culture and customs
- spending habits
A: culture and customs

Q: Creating ____ architecture is the process of determining what you need a site to do and then constructing a framework that will allow you to accomplish those goals.
- content
- design
- information
- structure
A: information

Q: A(n) ____ is a diagram of geometric shapes connected by lines that shows steps in sequence.
- outline
- diagram
- flow diagram
- flowchart
A: flowchart

Q: If all of the primary colors of the color system in the accompanying figure are combined in equal amounts, they create pure ____ light.
- white
- black
- red
- green
A: white

Q: The Web Safe Color Palette consists of ____ colors.
- 64
- 128
- 216
- 256
A: 216

Q: In a ____ font, each letter takes exactly the same width in the line.
- serif
- sans-serif
- monospaced
- sans-mono
A: monospaced

Q: Case-Based Critical Thinking Questions
Case 2-1

Abby has selected fonts in the past for her Web sites without knowing much about them, so she has resolved to learning more about them so that she can make even more informed choices in the future.

If Abby wants to include the most common sans serif typeface in her font list, which one will she include?
- Times New Roman
- Arial
- Garamond
- Helvetica
A: Helvetica

Q: Case-Based Critical Thinking Questions
Case 2-2

You are writing a brief manual on Web page design and you are reviewing the guidelines section you’ve written.

What is the maximum number of fonts you tell readers that they should use in a Web site?
- 1
- 2
- 3
- 4
A: 2