Title: Credit Unit 3 Introduction
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 3 Module 1 - The Marketing Mix: Place & Promotion

This Credit Unit will look at the remaining two components of the traditional marketing mix, place and promotion. The supply chain upstream of a product and the distribution channel downstream of the product are examined.

The many facets of promoting products, and the latest trends in doing so, complete the Credit Unit.

Course Outcomes:

- Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
- Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
- Master business marketing tools necessary to execute a marketing plan for a client, including social media.
- Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
- Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.