Title: Competency Assessment: (CU1 M3) Merchants of Cool
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 1 Module 3 - Market Segmentation & Marketing Research

Watch the first 10 minutes of the video found on the following website:

http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/ (Webpage)

After watching the video, write an essay discussing the marketing research featured in the video. At a minimum, your essay should answer the following questions:

What types of marketing research were presented in the video?

Which steps in the marketing research process were shown?

What information were the researchers seeking?

How effective was the research?