Title: Competency Assessment: (CU1 M1) Marketing Report
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 1 Module 1 - Introduction to Marketing

The Little Littleton Library has a small staff, and they share duties for the limited marketing activities that now take place. One of the board members has suggested the LLL reorganize the personnel so there will be one staff member who would focus on marketing. The other board members are interested in the idea, but have stated they don’t really understand what marketing means.

Prepare a written report for the LLL Board of Directors that will help them with their decision. Your report should explain what marketing is and how it can add value, both in a general sense and specifically for the library. You will also want to give the directors an idea of what a “marketer” does, and give examples of marketing in other areas of the business world. You should also discuss how the SWOT analysis the directors worked on relates to marketing and can be used by the library.

Hint: Remember the directors often have many reports to read, so you probably want to limit the length of the report to three or four pages, and diagrams or graphs are always a good idea.