Title: Lecture Materials: (CU3 M3) eMarketing
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 3 Module 3 - New Trends

- Reading
- PowerPoint
- Additional Reading

Read Sections 1.1, 1.4, 2.1, 3.1, 4.1, 6.1, 7.1, 8.1, 9.1, 10.1, 13.1, and 16.2 of eMarketing: The Essential Guide to Online Marketing (PDF).

View the following presentation to learn more about current trends in marketing.

Read the following three articles for more information on eMarketing.

- The Role of the Web in the Marketing Communication Mix (Webpage)
- The 10 Marketing Dos and Don'ts We Learned From Oscar Night (Webpage)
- The Six Simple Principles of Viral Marketing (Webpage)