Title: Lecture Materials: (CU2 M3) Section 15.3
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 2 Module 3 - Pricing

- Section 15.3
- Section 7.2
- Video

Read Section 15.3 of Chapter 15 (p. 496-505) in Principles of Marketing (PDF).

Review Section 7.2 of Chapter 7 (p. 221-234) in Principles of Marketing (PDF).

Watch the following TEDx Talk.

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