Title: Credit Unit 2 Introduction
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 2 Module 1 - The Marketing Mix: Product & Price

This Credit Unit will examine the two components of the traditional marketing mix: product and price. Product classification, branding, and packaging are introduced. The product lifecycle and product development are looked at in more detail. Pricing of products concludes this Credit Unit.

Course Outcomes:

- Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
- Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
- Master business marketing tools necessary to execute a marketing plan for a client, including social media.
- Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
- Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.