Title: Reading: (CU1 M3) Chapter 10
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 1 Module 3 - Market Segmentation & Marketing Research

Read the Introduction (p. 305-308) and Sections 10.1 - 10.2 (beginning at Marketing Research p. 317-350) of Chapter 10 in Principles of Marketing (PDF).