Title: Competency Assessment: (CU3 M3) Case Study: Coca-Cola
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 3 Module 3 - New Trends

Complete the following to do a more in-depth analysis of the marketing trends found on Coca-Cola's website.

Revisit the website for the Coca-cola Company. Use the information found on the website, as well as your personal knowledge about Coca-Cola, to complete the instructions below. You do not need to look for additional information from other sources.

1. Describe how Coca-Cola uses emarketing techniques.  Give at least three specific examples.

1. Describe how Coca-Cola uses storytelling in their marketing.

1. Describe how Coca-Cola aims to be socially responsible.

1. Have you personally experienced any of the Coca-Cola marketing techniques you described above?
2. Did you discover new information about the Coca-Cola Company while exploring their website?  Was there anything about the website, or information on the website, that surprised you?

Hint: Each of the first three answers should amount to a short essay, and should include specific examples. The final two questions ask for your experience and opinion- they have no “right” or “wrong” answers.