Title: SkillsCom BA 223 16.0

BA 223 - Principles of Marketing
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Credit Unit 1 Module 1 - Introduction to Marketing
  Credit Unit 1 Introduction
  Module 1 Introduction: (CU1 M1) How Marketing Adds Value
  Reading: (CU1 M1) Chapter 1
  Self-check: (CU1 M1) Chapter 1
  Lecture Materials: (CU1 M1) Chapter 2
  Competency Assessment: (CU1 M1) SWOT Analysis
  Self-check: (CU1 M1) SWOT Analysis
  Competency Assessment: (CU1 M1) Marketing Report
  Congratulations! (CU1 M1)
Credit Unit 1 Module 2 - Buying Behavior
  Module 2 Introduction: (CU1 M2) Buying Behavior
  Reading: (CU1 M2) Section 3.1
  Self-check: (CU1 M2) Consumer Buying Process
  Reading: (CU1 M2) Sections 3.2 - 3.6
  Self-check: (CU1 M2) Factors of Consumer Buying Process
  Competency Assessment: (CU1 M2) Consumer Behavior Study Guide
  Competency Assessment: (CU1 M2) Study Guide Answer Key
  Reading: (CU1 M2) Chapter 4
  Activity: (CU1 M2) Business Buying Behavior Crossword
  Competency Assessment: (CU1 M2) Consumer Behavior Presentation
  Congratulations! (CU1 M2)
Credit Unit 1 Module 3 - Market Segmentation & Marketing Research
  Module 3 Introduction: (CU1 M3) Market Segmentation & Marketing Research
  Lecture Materials: (CU1 M3) Sections 5.1 - 5.2
  Self-check: (CU1 M3) Market Segmentation
  Reading: (CU1 M3) Sections 5.3 - 5.5
  Competency Assessment: (CU1 M3) Perceptual Map
  Reading: (CU1 M3) Chapter 10
  Competency Assessment: (CU1 M3) Secondary Data on the Web
  Competency Assessment: (CU1 M3) Secondary Data Answer Key
  Competency Assessment: (CU1 M3) Steps in Market Research Process
  Competency Assessment: (CU1 M3) Marketing Research Steps Answer Key
  Competency Assessment: (CU1 M3) Merchants of Cool
  Congratulations! (CU1 M3)
END of Credit Unit 1
  BA 223 Credit Unit Assessment: (CU1)
Credit Unit 2 Module 1 - The Marketing Mix: Product & Price
  Credit Unit 2 Introduction
  Module 1 Introduction: (CU2 M1) Product
  Reading: (CU2 M1) Sections 6.1 - 6.3
  Activity: (CU2 M1) Product Categories Crossword
  Self-check: (CU2 M1) Product Categories
  Lecture Materials: (CU2 M1) Sections 6.4 - 6.6
  Activity: (CU2 M1) Logo Picture Quiz
  Self-check: (CU2 M1) Branding and Packaging
  Competency Assessment: (CU2 M1) Tropicana Case Study
  Competency Assessment: (CU2 M1) Tropicana Answer Key
  Congratulations! (CU2 M1)
Credit Unit 2 Module 2 - Product Development
  Module 2 Introduction: (CU2 M2) Product Development
  Reading: (CU2 M2) Section 7.1
  Competency Assessment: (CU2 M2) Product Development Poster
  Self-check: (CU2 M2) Product Development
  Reading: (CU2 M2) Section 7.2
  Competency Assessment: (CU2 M2) Product Lifecycle Analysis
  Self-check: (CU2 M2) Product Lifecycle
  Competency Assessment: (CU2 M2) Storyboard
  Congratulations! (CU2 M2)
Credit Unit 2 Module 3 - Pricing
  Module 3 Introduction: (CU2 M3) Pricing
  Reading: (CU2 M3) Sections 15.1 - 15.2
  Self-check: (CU2 M3) Introduction to Pricing
  Competency Assessment: (CU2 M3) Breakeven Analysis
  Competency Assessment: (CU2 M3) Breakeven Analysis Answer Key
  Lecture Materials: (CU2 M3) Section 15.3
  Self-check: (CU2 M3) Pricing Strategies
  Competency Assessment: (CU2 M3) LLL Class Pricing
  Congratulations! (CU2 M3)
END of Credit Unit 2
  BA 223 Credit Unit Assessment: (CU2)
  BA 223 Credit Unit Assessment: (CU2) Answer Key
Credit Unit 3 Module 1 - The Marketing Mix: Place & Promotion
  Credit Unit 3 Introduction
  Module 1 Introduction: (CU3 M1) Place
  Reading: (CU3 M1) Sections 8.1 - 8.2
  Activity: (CU3 M1) Distribution Channel Crossword
  Self-check: (CU3 M1) Distribution Channels
  Reading: (CU3 M1) Sections 8.3 - 8.5
  Self-check: (CU3 M1) Channel Considerations
  Reading: (CU3 M1) Section 8.6 - 9.1
  Activity: (CU3 M1) Value Chain
  Competency Assessment: (CU3 M1) Value Chain
  Congratulations! (CU3 M1)
Credit Unit 3 Module 2 - Promotion
  Module 2 Introduction: (CU3 M2) Promotion
  Reading: (CU3 M2) Section 11.2 - 11.3
  Competency Assessment: (CU3 M2) Promotional Mix Study Guide
  Competency Assessment: (CU3 M2) Study Guide Answer Key
  Self-check: (CU3 M2) Promotional Mix
  Reading: (CU3 M2) Section 11.4 - 11.6
  Competency Assessment: (CU3 M2) Unique Selling Proposition
  Self-check: (CU3 M2) Promotional Strategies
  Reading: (CU3 M2) Section 12.1 - 12.2
  Self-check: (CU3 M2) Public Relations
  Competency Assessment: (CU3 M2) Promotional Mix Analysis
  Congratulations! (CU3 M2)
Credit Unit 3 Module 3 - New Trends
  Module 3 Introduction: (CU3 M3) New Trends
  Lecture Materials: (CU3 M3) eMarketing
  Self-check: (CU3 M3) eMarketing
  Activity: (CU3 M3) Social Media Crossword
  Competency Assessment: (CU3 M3) Marketing Trends
  Competency Assessment: (CU3 M3) Case Study: Coca-Cola
  Congratulations! (CU3 M3)
END of Credit Unit 3
  BA 223 Credit Unit Assessment: (CU3)
  BA 223 Credit Unit Assessment: (CU3) Answer Key
Credit Unit 4 Module 1 - Creating a Marketing Plan
  Credit Unit 4 Introduction
  Module 1 Introduction: (CU4 M1) Ethics
  Reading: (CU4 M1) Businesses and the Legal Environment
  Competency Assessment: (CU4 M1) Fair Trade Video Response
  Congratulations! (CU4 M1)
Credit Unit 4 Module 2 - Legal Issues
  Module 2 Introduction: (CU4 M2) Legal Issues
  Reading: (CU4 M2) Intellectual Property
  Self-check: (CU4 M2) Legal Issues
  Competency Assessment: (CU4 M2) Creative Commons
  Competency Assessment: (CU4 M2) Creative Commons Answer Key
  Competency Assessment: (CU4 M2) Legal Issues
  Competency Assessment: (CU4 M2) Legal Issues Answer Key
  Congratulations! (CU4 M2)
Credit Unit 4 Module 3 - Marketing Plan
  Module 3 Introduction: (CU4 M3) Marketing Plan
  Reading: (CU4 M3) Chapter 16.2
  Competency Assessment: (CU4 M3) Marketing Plan Template
  Competency Assessment: (CU4 M3) Template Answer Key
  Reading: (CU4 M3) Chapter 16.4 - 16.5
  Self-check: (CU4 M3) Audits and Plans
  Competency Assessment: (CU4 M3) Marketing Plan
  Congratulations! (CU4 M3)
END of Credit Unit 4
  BA 223 Credit Unit Asssessment: (CU4)
END of Course
  END of Course
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