Title: Competency Assessment: (CU3 M1) Value Chain
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 3 Module 1 - The Marketing Mix: Place & Promotion

Your friend Maya teaches marketing at the local high school. She has asked you to help her class learn the concept of a value chain, and you have agreed.

She has given you this information:

1. Your presentation can be in whatever format you choose (in-person, video-taped, Powerpoint, as printed material, etc.)
2. She doesn’t care what product you do a value chain for, but she would like the chain to have a minimum of five steps.
3. She reminded you it is best to keep the chain simple and to use a good or service high school students are familiar with. She offered some suggestions for a product: milk, pizza, McDonald’s hamburger, Starbucks coffee.
4. She has also reminded you to be sure and indicate the “value” added at each step in the chain.
5. And finally, she would like you to briefly explain what is meant by “supply chain” and “distribution channels”.

With this information, do the following:

1. Prepare a value chain presentation for Maya’s marketing class.
2. Answer item 5 above – either in the course of your presentation, or as a separate item.
3. In one or two sentences explain how/why you chose the presentation format you did.

Hint: Do not use the same value chain as the previous Activity.