Title: Competency Assessment: (CU4 M1) Fair Trade Video Response
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 4 Module 1 - Creating a Marketing Plan

Watch the following TED Talk about Fair Trade Cell Phones.

After watching the TED Talk, answer the following questions.

Hint: Read all of the question before you begin answering question 1. This will help you better understand what is being asked and how the questions relate to each other.

1. What ethical dilemma is discussed in this video?

1. Is this ethical dilemma a personal one or a business one?

1. What does Bandi Mbubi suggest as an answer to this dilemma?

1. How practical is Mbubi’s idea?  Are there barriers to implementation?
2. If you were the head of marketing for a company that manufactures cell phones what actions might you suggest your company take in response to this video?