Title: Lecture Materials: (CU2 M1) Sections 6.4 - 6.6
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 2 Module 1 - The Marketing Mix: Product & Price

- Sections 6.4 - 6.6
- Branding

Read Sections 6.4 - 6.6 of Chapter 6 (p. 199-208) in Principles of Marketing (PDF).

Watch the first four minutes of the following TED^x Talk on building brand.

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