Title: Directions for Faculty to Access eText
Course: SkillsCom BA 223 16.0 > Section: BA 223 - Principles of Marketing

There are three different textbooks used in this class.

Principles of Marketing by Tanner & Raymond, Saylor Foundation, 2010 (Webpage)

eMarketing: The Essential Guide to Online Marketing by Rob Stokes, Saylor Foundation, 2010 (Webpage)

Advanced Business Law and the Legal Environment by Mayer, Warner, Siedel, Lieberman, & Martina, Saylor Foundation (Webpage)