Title: Competency Assessment: (CU1 M1) SWOT Analysis
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 1 Module 1 - Introduction to Marketing

Organizations often conduct a SWOT analysis as part of their strategic planning, and a SWOT analysis is therefore ultimately also important to their marketing process. A SWOT analysis analyses both internal factors (strengths and weaknesses) and external factors (opportunities and threats) that may affect the organization.

Research SWOT analyses on the Internet and add examples of additional factors to the worksheet below.

SWOT Analysis Worksheet (Google Doc)