Title: Competency Assessment: (CU3 M2) Promotional Mix Analysis
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 3 Module 2 - Promotion

Read the entire set of questions before you begin to avoid overlapping your answers. Excellent answers will demonstrate your understanding of the material learned by incorporating the marketing terminology from this Module.

A.  Recall a product recently marketed to you; the product can be a good, service or even an event. Then identify the promotional mix used to market the product and answer the questions below.

1. What product are you analyzing?
2. What promotional mix was used to market the product?  Describe each promotional strategy or tactic used.
3. Was any part of the marketing targeted specifically at you?  How do you feel the marketing was targeted?
4. Which component of the promotional mix was the most effective in catching your attention, or was it a combination of components?
5. Was the marketing effort also successful in making you want to purchase the product?  Why or why not?
6. How would you change the marketing mix for this product if you were in charge of marketing it?

B.  Identify a second product and answer the same set of questions above for this second product.

C.  What similarities or differences did you see between the promotional mix of the two products you identified, and why do you think the similarities or differences occurred?

Product and promotional mix example: New flavor of toothpaste – first you saw a T.V. ad for it, then you saw a magazine ad for the same item, and then you found a coupon for it in your local newspaper.