Title: Reading: (CU3 M1) Sections 8.1 - 8.2
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 3 Module 1 - The Marketing Mix: Place & Promotion

Read the Introduction and Sections 8.1 - 8.2 of Chapter 8 (p. 236-253) in Principles of Marketing (PDF).