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Course: SkillsCom BA 223 16.0

BA 223 - Principles of Marketing

This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.

Course Outcomes:

1. Explain how marketing adds value to consumers, people, places, and ideas.
2. Describe the steps in the marketing plan.
3. Explain the steps and key elements of the marketing research process.
4. Explain the purchase decision-making process.
5. Describe each component of the marketing mix to include pricing, supply chain, and packaging and labeling.
6. Demonstrate how marketers communicate using the updated communication model that incorporates buzz marketing activities and new social media.
Credit Unit 1 Syllabus

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Credit Unit 2 Syllabus

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Credit Unit 3 Syllabus

(Google Doc)

Credit Unit 4 Syllabus

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