Title: Module 1 Introduction: (CU2 M1) Product
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 2 Module 1 - The Marketing Mix: Product & Price

This Module includes defining what a product is, and learning how marketers classify different products. The branding and packaging of products is also explored.

Module Outcomes:

- Describe each component of the marketing mix (product) and packaging and labeling.