Title: Lecture Materials: (CU1 M3) Sections 5.1 - 5.2
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 1 Module 3 - Market Segmentation & Marketing Research

- Sections 5.1 - 5.2
- Market Segmentation

Read Sections 5.1 - 5.2 of Chapter 5 (p. 137-169) in Principles of Marketing (PDF).

Watch the following TED Talk Video about market segmentation.