Title: Module 1 Introduction: (CU1 M1) How Marketing Adds Value
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 1 Module 1 - Introduction to Marketing

This Module will introduce you to the definition of marketing and its components, how marketing delivers value, and the role of marketing in business and society. You will also explore how organizations decide which products and services to market.

Module Outcomes:

- Explain how marketing adds value to consumers, people, places, and ideas.