Title: Reading: (CU3 M1) Section 8.6 - 9.1
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 3 Module 1 - The Marketing Mix: Place & Promotion

Read Section 8.6 of Chapter 8 (p. 273-274) AND the Introduction and Section 9.1 of Chapter 9 (p. 275-285) in Principles of Marketing (PDF).