Title: Competency Assessment: (CU1 M3) Steps in Market Research Process
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 1 Module 3 - Market Segmentation & Marketing Research

Answer the following questions about the steps in the Marketing Research Process.

1. List the steps in the marketing research process as presented in the Principles of Marketing text.

1. Research online or in another textbook to find an alternative version of the marketing research process.  List this version, and cite the source where you found it.
2. How are the two versions the same or different?  Do you prefer one version over the other?  Did viewing two different versions help you understand the process better?