Title: Credit Unit 4 Introduction
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 4 Module 1 - Creating a Marketing Plan

This final Credit Unit in the study of the Principles of Marketing introduces ethical and legal considerations of marketing and then concludes with an examination of the marketing plan.

Course Outcomes:

- Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
- Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
- Master business marketing tools necessary to execute a marketing plan for a client, including social media.
- Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
- Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.