Title: Reading: (CU1 M1) Chapter 1
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 1 Module 1 - Introduction to Marketing

Many of the assigned Readings for this course are from Principles of Marketing by Tanner and Raymond. You may find that in addition to reading the text in each chapter, reviewing the learning objective(s) at the start of each sub-chapter, the key takeaway(s) at the end of each sub-chapter, and the review questions will help with your understanding of the material.

Read Chapter 1 (p. 1-28) in Principles of Marketing (PDF).

If you have not already obtained the eTexts for this course, please follow these directions: Obtaining and Accessing Your Electronic Textbook. (Canvas)