Title: Competency Assessment: (CU2 M2) Product Lifecycle Analysis
Course: SkillsCom BA 223 16.0 > Section: Credit Unit 2 Module 2 - Product Development

The management of the Little Littleton Library is evaluating their collection of media, and considering whether any parts of the collection should be discontinued, or if parts of the collection should be grown. The current collection includes many media types; cassette tapes, vinyl records, laser discs, CDs, 16 mm films, VCR tapes, DVDs, magazines, print books, emagazines and ebooks.

Prepare a short report for the management team. Your report should include a basic explanation of the product lifecycle, a chart (or multiple charts) showing where each type of media (tapes, CDs, books, etc.) is on the product lifecycle, and your recommendation for any types of media that should be discontinued or augmented. Include an explanation supporting your recommendations.

Things to consider:

- Lack of space is the impetus for this analysis. Right now the library shelves are at 95% capacity, so continuing the various media collections as they are limits the growth of any of them.
- The library has to replace about 10% of their collection every year due to lost, damaged, outdated or worn-out materials. This means that in order to maintain each media collection at its current level the library needs to be able to purchase readily available replacements at a reasonable cost.
- Patrons can borrow any of the items free of charge; however the library currently receives a small subsidy for every item loaned out, except emagazines and ebooks. The subsidy comes from private grant funding which will expire in three years.

Hint: Remember these are your recommendations; there are no “right” or “wrong” answers, but you must explain why you are making each recommendation.