Title: Red Bolt Soda
Course: SkillsCom BA 101 16.0

This is a new direction for us. Right now we have many beverages, and even several kinds of soda, but they're all very mundane by comparison. Our current soda line is called "malt-shoppe" sodas and we try to cultivate an old time, nostalgic image that harkens back to the days of sodas' origins. We market it to older demographics, and while it's not all natural or organic, it does sell well with people in that psychographic segment as well. Red Bolt on the other hand couldn't be more different and we're excited to tap into a new market with this product.

Tell me more about the product.

What other products would you compare it to?

How will it fit into your current product line?

What are your concerns?

Ok, I think I have enough info to go on