Title: Video: (CU4 M1) Rory Sutherland
Course: SkillsCom BA 101 16.0 > Section: Credit Unit 4 Module 1

Before we get to the final assignment for the module, it would be wise to hear a little bit more about marketing. Rory Sutherland's amusing TED talk has some interesting points about how we attach value to things, and how our perceptions of them can be influenced. Take a look before moving on to the final assignment in this module.

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