Title: Credit Unit 4 Introduction: (CU4 M1) Introduction to Resources
Course: SkillsCom BA 101 16.0 > Section: Credit Unit 4 Module 1

As we'll see in this Credit Unit, successful marketing starts with knowing what your customer wants.

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In this Credit Unit, we'll be looking at resources that are essential to businesses and talking about how to best obtain, develop, and utilize them. Specifically, we'll be looking at marketing, product design and development, and operations management. Let's get started!

Credit Unit Outcomes:

- Define commonly used business and economics terminology.
- Describe the functional areas of any business organization.
- Explain revenues, expenses, and how profit is derived.
- Differentiate between objectives, strategies, tactics, and operations.
- Describe the components of a business plan.
- Prepare a basic business plan.
- Explain the importance of ethics in business.