Title: Competency Assessment: (CU4 M1) Promotion
Course: SkillsCom BA 101 16.0 > Section: Credit Unit 4 Module 1

For this Competency Assessment, you will give a presentation pitching a new promotion campaign for Red Bolt soda. You'll need to create a video presentation for this assignment.  You don't need to visually appear in the final presentation, but you will need to record your voice.

We recommend making a PowerPoint and then using screencasting software to record yourself giving the presentation while going through the slides.  If you're unfamiliar with screencasting don't worry, it's just an easy way to record what's on your computer screen while you talk simultaneously. You may choose to make your presentation another way using Prezi or Powtoon (the application used to make all the Module introduction videos).

The end result must be a professional presentation that is 4-6 minutes long and includes at least 5 slides (or other equivalent visuals) and is viewable on any computer without needing special software.

Instructions:  Take what you learned from talking to Marcus and come up with a promotion strategy for Red Bolt soda. Keep in mind the four main elements of a promotional mix: advertising, personal selling, sales promotion, and publicity.

During your presentation, you may include a theme, slogan, logo, or other creative elements of the campaign, but be sure to answer the following questions:

- What’s the purpose of the promotion?
- What’s your target market?
- What’s the best way to reach that target market?
- What product features should you emphasize?
- How does your product differ from competitors' products?
- What elements will go into your promotion mix? Why did you chose these elements?