Title: Competency Assessment: (CU4 M1) Target Market
Course: SkillsCom BA 101 16.0 > Section: Credit Unit 4 Module 1

Write your responses to the questions below.

If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target? What if you were marketing an iPod? What about time-shares, or vacation-ownership opportunities, in Vail, Colorado? For each of these products, identify at least five segmentation characteristics that you’d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls: demographic, geographic, behavioral, or psychographic. Where appropriate, be sure to include at least one characteristic from each category.