Title: Module Introduction: (CU4 M1) Introduction to Marketing
Course: SkillsCom BA 101 16.0 > Section: Credit Unit 4 Module 1

There's a lot more to marketing than television commercials and Google ads. In fact, advertising is only one part of the marketing process. In this Module, we'll be taking a look at the various components of marketing.

Watch the Module introduction video to obtain a foundation of what we will be learning this Module.

Module Outcomes:

- Define commonly used business and economics terminology.
- Describe the functional areas of any business organization.
- Explain revenues, expenses, and how profit is derived.
- Differentiate between objectives, strategies, tactics, and operations.
- Describe the components of a business plan.
- Prepare a basic business plan.
- Explain the importance of ethics in business.