Title: Class Outline 5
Course: KVCC BUS203 > Section: Class Outlines

1.      Competitive Strategy

a.      Cost

b.      Differentiation

2.      Value Chain Structure

a.      Value - $ (customer)

b.      Margin - Value - Cost (cost can sometimes be added in certain situations)

c.      Value chain

i.           Primary Activities - directly relate to production

ii.           Support Activities - assist the primary activities

iii.           Example

iv.           Linkages

3.      Value Chains determine BP and IS

a.      Example on pg 63

4.      So what?

5.      How does IS provide competitive advantages

a.      Product Implementations

i.           Create a new product or service

ii.           Enhance a product or service

iii.           Differentiate products or services

b.      Process Implementations

i.           Lock in customers and buyers

ii.           Lock in suppliers

iii.           Raise barriers to market entry

iv.           Establish Alliances

v.           Reduce costs

6.      Example using ABC Shipping

7.      Ethics Guide - Yikes Bikes

8.      Guide - Personal competitive advantage

Attached Files: | - KVCC BUS203_BusinessSysInt_Outline 5.pdf