Title: Assignment 5 - Social Media
Course: KVCC BUS203 > Section: Assignments

In class we started the discussion on Social Media and how it relates to businesses. For this assignment you are going to explore a company of your choosing and rate them on their social media presence. I would recommend selecting a business that you have some connection or allegiance to so that the process is more interesting. Once you select the business answer the questions below:

1.      What is the business?

2.      Do they have a website? If so what is the address?

3.      On their website what do they have for social media links? Are they visible? In your opinion do they make these connections effectively on their page? What ways would you improve these links?

4.      If they do not have a webpage, then explore the web and see what they have for content in regards to the following websites:

a.           Facebook

b.           Google+

c.           Twitter

d.           Instagram

e.           LinkedIn (are their employees found on this page in some network)

f.            YouTube

g.           Do they have any other presence such as a wiki or blog?

5.      Once you found all of their various pages I want you to review them for content. I want you to create this review looking at the pages as a customer or user of the service and also as the actual business owner. Is the page effective and does it relay information on and represent the organization in a proper way? What changes would you make on each page to make things better in this regard.

6.      What communities make up the audience of this organization? Which have more weight or influence than others?

7.      If you were a competitor of this business what would be some ways that you would chose to separate yourself and standout online?

8.      Back to you as a consumer, what are some ways they could hook you into being loyal to their brand? If this has already happened what makes you continue to give them your money for their product or service?

9.      How would your outlook of this business change if they did not have or use social media? Would you still be a customer? Why/Why not?

10.  Explore the following sites found on en.wikipedia.org website entitled “List of social networking websites” (en.wikipedia.org/wiki/List_of_social_networking_websites) and see if you can locate a social network that would benefit this business but is not as commonly known. Select one and explore it then write a quick review and explain how the business could be enhanced if it would use this site.

Attached Files: | - KVCC BUS203_BusinessSysInt_Assignments 5(2).pdf