Title: Chapter 6 Learning Objectives
Course: Canvas Practice Course > Section: Week 2, 30 March to 02 April

LEARNING OBJECTIVES

After completion of this chapter you should be able to:

- Write a definition of a customer.
- List six ways to measure customer satisfaction.
- List four variables used in customer satisfaction surveys.
- Describe two things a company can do to keep the customer satisfied.
- Explain why maintaining customer satisfaction is more difficult as a company increases in size and expands its locations.
- Explain why companies use training to maintain customer satisfaction.
- Explain the importance of going beyond customer satisfaction.