MKT 160: ADVERTISING & PROMOTION
Today, advertising is much more than the old-style mass media messages of
the past. Advertising is now much more diverse and dynamic and is part of a
process called integrated brand promotion (IBP).vThe aim of this course is to
provide the student with an introduction to the principles of advertising and
promotion, including sales promotion, publicity, public relations, and selling,
and their relationship to the marketing system. Stresses strategies of
informing, persuading, and integrating information to create a positive image.
This course will focus on strategies of informing, persuading, and integrating
information to create a positive image for a brand.
- Date:
- 2015-06-01
- Primary Material Type:
- Hybrid/Blended Course
- Institution:
- University of Hawaii Maui College
- Funding Source:
- TAACCCT Round 2
- Subjects:
- advertising
Industry / Occupation
- Industry Partner:
- Local Business
- Industry Sector:
- Professional, Scientific, and Technical Services -- Professional, Scientific, and Technical Services -- Advertising, Public Relations, and Related Services (5418)
- Occupation:
- Management Occupations -- Advertising and Promotions Managers (11-2011)
Education / Instructional Information
- Educational Level of Materials:
-
- 1st year Community College or equivalent
- Time Required:
- 12 hrs week
- Language:
- English (United States)
- Interactivity Type:
- Mix of Active and Presentation.
- Quality of Subject Matter was assured by:
-
- Quality of Online/Hybrid Course Design assured by:
-
- Course Note:
- Marketing
Copyright / Licensing
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