MKT 120 Principles of Marketing

Introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets.
file MKT 120 (1 MB)

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Additional Public Access To Materials:
https://moodle.skillscommons.org/course/view.php?id=325
Date:
2015
Primary Material Type:
Online Course
Institution:
Hawaii Community College
Funding Source:
TAACCCT Round 2

Industry / Occupation

Industry Partner:
Hawaii County Workforce Investment, Big Island Workplace Connection, State and county economic development boards.
Industry Sector:
Professional, Scientific, and Technical Services (54)
Occupation:
Office and Administrative Support Occupations (43-0000)

Education / Instructional Information

Instructional Program:
Business, Management, Marketing, and Related Support Services (52)
Credit Type:
  • Credit
Credential Type:
  • Certificate
  • Associate Degree
Educational Level of Materials:
  • 1st year Community College or equivalent
  • 2nd Year Community College or equivalent
Interactivity Type:
Presentation only - requires user to navigate through content.
Quality of Subject Matter was assured by:
  • Consultations during development of instructional materials
Quality of Online/Hybrid Course Design assured by:
  • Expertise of Project's Instructional Designers
Course Note:
Business Education and Technology

Copyright / Licensing

Primary License:
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
 

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