NMJC TAACCCT Grant Marketing Initiatives:Press Releases, Feature Stories, Media Outreach & Examples of such outreach

This resource will provide examples of press releases and feature stories that NMJC TAACCCT grant staff crafted and sent to media contacts regionally to help increase knowledge and participation in TAACCCT-funded programs. Also included in this resource are several examples in which our marketing efforts led to regional media coverage in a variety of media outlets from local/regional newspapers, online and print regional magazines. Many times, NMJ's releases were run word for word in many publications.
Date:
2015
Primary Material Type:
Recruitment and Outreach
Institution:
New Mexico Junior College
Project Name:
NMJC TAACCCT Grant
Subjects:
media outreach; press releases; feature stories

Industry / Occupation

Industry Partner:
The TAACCCT project could not have been possible without the efforts of all Industry Advisory Board Members and the community including Xcel Energy, Devon Energy, Hess Electric, Dixie Electric, EOG, Concho, Chevron, Lea County One Stop and WIOA, the Department of Vocational Rehabilitation (DVR), TAA, Lea County, Lea County Electric, Mewbourne Oil, Watson Truck and Supply, City of Hobbs, RMS Foods, NOVA Mudd, Sam Cobb (Mayor of Hobbs), D&T Backhoe, DCP Midstream, Fulfer Land & Cattle, and LEACO. These community and employer partners provided hours of their personal time and expertise toward helping develop programs that meet employer needs, scholarships, training funds and other financial support. The State of New Mexico Displaced Workers Training Program and the NMJC Foundation kindly contributed financial support for the grant.
Industry Sector:
Developmental Education
Occupation:
All Occupations (00-0000)

Education / Instructional Information

Instructional Program:
Technology Education/Industrial Arts (21)
Credit Type:
  • Non-Credit
Credential Type:
  • Stacked/Latticed Credential Model
Program Delivery Format:
Hybrid/blended

Copyright / Licensing

Copyright Owner:
Some materials shown are examples of stories that ran in regional media after reaching out with crafted stories. Some releases led to other reporters writing our stories and sometimes media outlets would publish our release word for word. Some articles are shown from Permian Basin Oil & Gas Magazine, Hobbs News-Sun, Lovington Leader, and Focus New Mexico: Lea County.
Primary License:
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.