Marketing Principles

This project includes a complete course design for teaching the course with related learning materials. It also includes a sample schedule for delivering the course. **** Marketing Principles explores the role of marketing strategy in an organization. Major concepts include consumer and business buying behavior, segmentation, targeting, marketing mix (4 P�۪s), consumer and business products, ethics, and social responsibility. These concepts are practiced in an online marketing simulation.
Date:
2016
Primary Material Type:
Syllabus
Other Material Types:
Collection
Institution:
Western Technical College
TAACCCT Round:
3
Subjects:
marketing; digital marketing; SWOT analysis; internal environment; external environment; market segmentation; target market; positioning; market research; pricing strategies; distribution channels; marketing promotions; branding; consumer decision making process; business marketing; 4P's - product, price, place, and promotion

Industry / Occupation

Industry Partner:
College collaborated with the program advisory committee.
Industry Sector:
Management of Companies and Enterprises (55)
Occupation:
Management Occupations -- Marketing Managers (11-2021)

Education / Instructional Information

Instructional Program:
Business, Management, Marketing, and Related Support Services (52)
Credit Type:
  • Credit
Credential Type:
  • Certificate
  • Associate Degree
Educational Level of Materials:
  • 1st year Community College or equivalent
  • 2nd Year Community College or equivalent
Time Required:
3 semester credits/54 hours
Language:
English (United States)
Interactivity Type:
Presentation only - requires user to navigate through content.
Quality Rubric:
Other
Quality Note:
The course was developed by a faculty member at the college and reviewed by the college Instructional Designer. Course materials were then reviewed by the Interface Grant Instructional Designer. Finally courses were sent to a Third Party reviewer for both ID and SME review. Colleges used local quality rubrics and an Interface rubric. The Interface specialist used the Interface Rubric and the third party reviewer used the Third Party rubric.
Quality of Subject Matter was assured by:
  • Using an approved rubric to conduct the evaluation of the instructional materials and providing a report
  • SME Quality Report is posted in Skills Commons
Quality of Online/Hybrid Course Design assured by:
  • Custom Quality Rubric
  • Expertise of Project's Instructional Designers
Course Note:
Business Management AAS, Marketing AAS, Marketing Certificate; Sales Management AAS

Accessibility

Accessibility Features:
  • Text Access - Text to Speech
  • Text Adjust - Compatible
  • Text Adjustment - Adjust Font and Colors
  • Reading Layout - Reflow the Text
  • Reading Order - Digital resource layout
  • Table Markup
  • Hyperlinks Rendered As Active
  • Colors Compatible With Assistive Technology
  • Contrast Ratio of at Least 4.5:1.
  • Non-Decorative Images Have Alt Text

Copyright / Licensing

Primary License:
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.