Web Branding & Marketing Technical Support

This project includes a complete course design for teaching the course with related learning materials. It also includes a sample schedule for delivering the course. **** Surveys the tools and technologies to create an online brand and marketing presence. Learners will create a personal brand and market themselves through the use of various online technologies. Emphasis will be placed on designing a web presence that incorporates branding/marketing technologies for competitive advantage. Additional topics include: a review of the marketing aspects of search engine optimization (SEO), social media to drive web traffic, email marketing technologies and tracking of social media results.
Date:
2016
Primary Material Type:
Syllabus
Other Material Types:
Collection
Institution:
Northcentral Technical College
TAACCCT Round:
3
Subjects:
online, brand, marketing, personal brand, web presence, branding, search engine optimization, SEO, social media, web traffic, email marketing

Industry / Occupation

Industry Partner:
College collaborated with the program advisory committee.
Industry Sector:
Information Technology -- Computer Operating Systems (Programming), Digital Forensics, Cyber Security, Network Security, IT Security (51)
Occupation:
Computer and Mathematical Occupations (15-0000)

Education / Instructional Information

Instructional Program:
Computer and Information Sciences and Support Services (11)
Credit Type:
  • Credit
Credential Type:
  • Associate Degree
Educational Level of Materials:
  • 2nd Year Community College or equivalent
Time Required:
3 Semester Credits/72 hours
Language:
English (United States)
Interactivity Type:
Presentation only - requires user to navigate through content.
Quality Rubric:
Other
Quality Note:
The course was developed by a faculty member at the college and reviewed by the college Instructional Designer. Course materials were then reviewed by the Interface Grant Instructional Designer. Finally courses were sent to a Third Party reviewer for both ID and SME review. Colleges used local quality rubrics and an Interface rubric. The Interface specialist used the Interface Rubric and the third party reviewer used the Third Party rubric.
Quality of Subject Matter was assured by:
  • Using an approved rubric to conduct the evaluation of the instructional materials and providing a report
  • SME Quality Report is posted in Skills Commons
Quality of Online/Hybrid Course Design assured by:
  • Custom Quality Rubric
  • Expertise of Project's Instructional Designers
Course Note:
IT- Web Designer

Accessibility

Accessibility Statement:
http://www.ntc.edu/disability-services
Accessibility Features:
  • Text Access - Text to Speech
  • Text Adjust - Compatible
  • Text Adjustment - Adjust Font and Colors
  • Reading Layout - Reflow the Text
  • Reading Order - Digital resource layout
  • Table Markup
  • Hyperlinks Rendered As Active
  • Colors Compatible With Assistive Technology
  • Contrast Ratio of at Least 4.5:1.
  • Non-Decorative Images Have Alt Text
  • Transcript Provided With Audio Content

Copyright / Licensing

Primary License:
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.