Principles of Marketing Online Course

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Additional Public Access To Materials:

https://softchalkcloud.com/lesson/serve/JL64nNOxUDyzoq/html
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Date:

2016

Primary Material Type:

Online Course

Other Material Types:

Online Course Module

Institution:

Tyler Junior College

Project Name:

Retail Management Careers Project

TAACCCT Round:

2

Industry / Occupation

Industry Partner:

Western Association of Food Chains (WAFC) and its member organizations were instrumental in validating this curriculum.

Industry Sector:

Management of Companies and Enterprises (55)

Occupation:

Sales and Related Occupations -- First-Line Supervisors/Managers of Retail Sales Workers (41-1011)

Education / Instructional Information

Instructional Program:

Business, Management, Marketing, and Related Support Services (52)

Credit Type:

• Credit

Credential Type:

• Certificate
• Credential
• Stacked/Latticed Credential Model

Educational Level of Materials:

• 1st year Community College or equivalent
• 2nd Year Community College or equivalent

Language:

English (United States)

Interactivity Type:

Mix of Active and Presentation.

Quality Rubric:

Other

Quality Note:

The course modules were written by credentialed faculty from co-grantee community colleges and rigorously reviewed by a panel of third-party subject matter experts. Documentation of each review of the course modules has been submitted using the rating tool: ACT-On Retail Management Careers Module Evaluation Rubric. Please note that all reviews and the resume of reviewers are available in this repository.

Quality of Subject Matter was assured by:

• Conducting an evaluation of the instructional materials and providing a report
• Using an approved rubric to conduct the evaluation of the instructional materials and providing a report
• SME Quality Report is posted in Skills Commons

Quality of Online/Hybrid Course Design assured by:

• Custom Quality Rubric
• Expertise of Project's Instructional Designers

Accessibility

Accessibility Features:

• Text Access - Text to Speech
• Text Adjust - Compatible
• Text Adjustment - Adjust Font and Colors
• Reading Layout - Reflow the Text
• Reading Layout - Page numbers match printed material
• Reading Layout - Reflow the Text
• Reading Order - Digital resource layout
• Structural Markup - Navigation Text
• Structural Markup - Lists
• Structural Markup - eReader application
• Table Markup
• Hyperlinks Rendered As Active
• Colors Compatible With Assistive Technology
• Contrast Ratio of at Least 4.5:1.
• Language - Markup
• Language - Passage Markup
• Non-Decorative Images Have Alt Text
• Decorative Images Marked With Null Alt Text
• Complex Images, Charts, and Graphs Have Text Descriptions
• Synchronized Text Track
• Transcript Provided With Audio Content
• Audio/Video Delivered Via Media Player
• Non Flickering Content
• STEM Content (e.g. Mathematics, Chemistry) Markup
• STEM - Notation markup
• Interactive - Keyboard
• Interactive - Markup
• Interactive - Text prompts

Copyright / Licensing

Primary License:

This work is licensed under a Creative Commons Attribution 4.0 International License.