Discussion Board

Marketers and data brokers make the claim that all of the data they harvest about individuals and their shopping habits is their property and that the individuals have no rights to the data, to whom the data is sold, to how the data is used, or to its disposition.

Do you agree with the premise of the marketers and data brokers? Please explain why or why not.

If you were to start a Social Marketing campaign, what key actions would you put into place to ensure you get attention and action for your product?