Marketing Through Social Media
Course Outcomes
- Explain the overall importance of marketing and how it fits into the business environment.
- Explain the strategic function that marketing plays in the profitability of the business.
- Utilize technology for marketing products and services.
Competencies
- Merchandising: Ability to promote products and services through techniques that lead to increased sales.
- Customer Service: Ability to provide activities and behaviors that maximize all aspects of the consumer experience.
- Technology: Ability to utilize relevant technology-based business applications.
Topics
- Definition, characteristics and types of social media
- Digital marketing
- Online marketing
- Customer behaviors
Introductory Video
Take a few minutes to watch the following video on Social Media Revolution 2016
"Social Media Revolution 2016", You Tube Video, 2:53. Posted by "Mohamed Zohny" Published on Mar 14, 2016 https://www.youtube.com/watch?v=jVKAtOeo-AQ