Closing

This Marketing through Social Media module has described how the marketing environment has changed with technology. There is little doubt that these changes will continue to impact marketing. Like most things, social media marketing is a sword that cuts both ways; it has enhanced the ability of marketers and others to gather data to target their audience, but has also dramatically decreased the privacy of the individual, and society as a whole.

As the technology continues to evolve, we can expect to see even more targeted digital social media marketing. However, traditional media marketing will not entirely go away; it will continue to evolve into other forms of mass media marketing.