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Title: What is word choice?
Text: Word choice describes the decision a writer makes when he or she is choosing what words to include and to omit. Sometimes word choice is a matter of choosing the right word; sometimes it is a matter of choosing the right word to leave out.
Title: Why does word choice matter?
Text: Word choice matters because it determines the relationship the writer will have with the reader: Will the writer be understood? Will the reader feel that the writer is respectable and careful or inferior and clumsy?
Title: How does word choice work?
Text: Word choice works like most other choices. To choose the right words, one must have awareness and presence of mind. Choosing the right word means understanding the rhetorical situation as well as being attuned to repetition and tone.