Title: Unit 3 Glossary
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Unit 3 Glossary

Terms

Term | Definitions
advertising | impersonal paid promotion that clearly identifies the sponsoring business. Advertising includes television messages, newspaper ads, radio ads, or magazine ads.
Integrated Marketing Communication (IMC) | an approach to creating a unified and seamless brand experience for consumers across media channels; social media is a part of successful IMC.
personal selling | the one-on-one exchange of information between a marketer and customer; this can be accomplished through social media communication.
public relations | all the efforts a business undertakes to develop a favorable impression in the public’s eye.
sales promotion | includes a wide array of activities. Price reductions are only one type of sales promotion. Other methods include loyalty club memberships, special events for members, contests, give-aways with th ...
viral marketing | is like a virus – IT SPREADS! It includes all the YouTube videos, references, blogs, tweets, and email forwards that inform viewers about a product or service.