Course: SLF 130 Marketing Practices for the Small Business

Unit 8 Reading

Market Your Business Page 2

Technology Tips

Attract Customers to Your Website

- Make a list of frequently asked questions that you get from your prospects.
- List the questions that the prospects should be asking.
- List the problems that your product solves and the benefits it brings.
- Include many attractive pictures of your product – being used or enjoyed.
Support Sales on Your Order Form Pages

- Give customers an easy way to order products or services.
- Include clear descriptions of what they are purchasing.
- Detail the specifications of the product, disclaimers, shipping information, payment options, etc.
- Post customer reviews and comments.
- Provide a toll-free number or live-chat option for customers to reach your company.
- Do not add distractions and unrelated links.
The Role of Social Media

- No-cost or low-cost sites help send updates to customers and prospects
- Provides an Internet presence with images and news
- Builds a community following through informal messages
- Can connect your business to related businesses
- Requires nearly daily access to stay active and current
- Usually not your primary marketing tool
Stay Current with Technology

- Technology can change dramatically, don't miss new opportunities.
- Just as you would update software your business uses, update your use of technology for marketing.
- Refresh your methods of communicating with potential customers as your company grows.
- Find up-to-date information regularly, using online and business sources.