Title: Unit 1 Glossary
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Unit 1 Glossary

Terms

Term | Definitions
benefit | the desired end result of the use of the product or service.
feature | tangible or defined characteristic of a product.
marketing concept | the idea that marketing should cater to the customer needs and wants as opposed to what the company wants.
relationship marketing | a form of marketing that focuses on building ongoing relationships with customers with the intent of repeat business.
value proposition | the offering of value to the customer.