Title: Unit 4 Glossary
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Unit 4 Glossary

Terms

Term | Definitions
environmental scanning | activities that gather information about events and trends that occur outside the organization and influence the organization's decision making.
SWOT analysis | examines the strengths and weaknesses of a company (the internal environment) as well as the opportunities and threats within the wide marketplace outside of the company (the external environment) ...