Title: Unit 8 Reading
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Unit 8 Reading

Market Your Business Page 1

One of the major purposes of this class is to orient
you to a customer-centered viewpoint.
Every decision about the four Ps of marketing has
to consider the viewpoint of the customer first.
Marketing Your Business:

The Customer-Centered Focus
So many choices! So little time!

Small business marketers have so many choices! This is good, but haven't too many choices can make it more difficult for small business owners to make the right marketing decisions.

This class has exposed you to the many avenues available to personalize messages to the target groups that motivate sales – and, most importantly – repeat sales. Technology is constantly changing, and it will continue to advance the number of choices that small marketers have as means to reach customers. Sometimes, the more traditional print promotions may be appropriate for a small marketer, also.  And creative, guerilla tactics may have a place as a part of an overall IMC strategy.

Before taking this class, did you wonder if  marketing was the “sneaky” things that businesses do to get customers to buy things? All of the business and educational professionals involved in the development of this course and this series want to emphasize that ethical business and marketing practices are the only way to develop a profitable and sustainable business, a business about which you can be proud for many years to come.