Title: Unit 6 Writing Assignment
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Unit 6 Writing Assignment

A Guide for Prioritizing Marketing Communications, © TED Conferences, LLC, CC BY-NC-ND 3.0
Video Review

Watch the 18-minute video featuring Nick Scarpino, Senior Account Executive at Google.  As you view the video, take notes to answer the following questions:

1.    What are the five marketing communication must-haves?
2.    What are three factors for setting marketing communications priorities?

Save your work in a document on your computer. Submit the completed document in the Dropbox for this unit, found on the Course Home page. (20 points)