Title: Unit 2 Quiz
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Q: A business’s competitive advantage is an advantage that _____.
- is easy to copy, and therefore must be priced in a very competitive manner to encourage sales.
- is not easily copied and can be maintained over a long period of time.
- encourages a great reputation and customer loyalty.
- both b and c
A: both b and c

Q: A purposeful and intentional plan to produce products and services at the lowest cost in an industry is a/an _____.
- Innovation strategy
- Customer-orientation strategy
- Cost leadership strategy
- Niche strategy
A: Cost leadership strategy

Q: The 4Ps of marketing include _____.
- price, production, purpose, plan.
- plan, profit, product, promotion.
- price, plan, profit, place.
- product, place, promotion, price.
A: product, place, promotion, price.

Q: An organic brand, Freshness, offers a fairly limited product mix. Freshness offers canned foods, frozen foods, and storage containers.  Each of these types/categories of offerings is considered to be a _____.
- product line
- promotional offering
- service offering
- distribution channel
A: product line

Q: In general, services are more difficult to market because
- they are intangible (in that they do have not a physical presence).
- services may have benefits that must be explained to consumers.
- have to be imagined in customers’ minds.
- all of the above.
A: all of the above.