Course: SLF 130 Marketing Practices for the Small Business

Unit 7 Reading

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- Unit 7
- Table of Contents (Selected)
- Unit 7 Glossary (Selected)

Creating Your Business Plan Page 4

Creating a Business Plan: Service or Product Line(s)

Include information about the specific benefits of your product or service from your customers' perspective. You should also talk about your product or service's ability to meet consumer needs, any advantages your product has over that of the competition, and the current development stage your product is in (e.g., idea, prototype).

If you have any existing, pending, or any anticipated copyright or patent filings, list them here. Also disclose whether any key aspects of a product may be classified as trade secrets. Last, include any information pertaining to existing legal agreements, such as nondisclosure or non-compete agreements.