Course: SLF 130 Marketing Practices for the Small Business

Unit 1 Writing Assignment

The Value Proposition:  Features and Benefits

Your response will be approximately two to five paragraphs. You have the option of answering one of the following questions.

Question 1: What marketer has successfully developed a relationship with you? In other words, what is an example of a “go-to” decision that you automatically make based on your experience with this marketer and your sense of customer satisfaction? What benefits do you receive from this marketer? How does this brand/outlet/store/experience make you feel? What is the VALUE PROPOSITION offered?

Question 2: What are the prominent features and benefits of a value proposition that you have begun to develop with the intention of starting a small business? Briefly list the features/benefits and then create a one-two sentence VALUE PROPOSITION that encompasses what value you can provide to your customers.

Save your work in a document on your computer. Submit the completed document in the Dropbox for this unit, found on the Course Home page. (15 points)