Course: SLF 130 Marketing Practices for the Small Business

Unit 8 Writing Assignment

Promoting Your Business
Create three promotional pieces in finished or high-quality draft versions that are designed to advertise a small business of your choice.

1. You are required to include a Press Release following the suggestions and guidelines included in the unit reading about creating a press kit. (25 points)
2. The second and third components can be any two of the following (25 points each):

    - a printed flyer
    - a direct mail printed piece
    - an email blast about an event
    - a guerilla marketing “crazy” technique (Example: A person in a dog suit holding a sign about your kennel’s Open House event)
    - an outline of a newsletter format with the introduction about a new company included (this would be in a draft format, not a finalized complete newsletter)
    - a timetable outlining an Open House event,
    - a brief article submitted to a publication dedicated to your industry. (Example: an article titled “Why Buying Local Makes Sense”)
    - or another creative idea of your choice

1. A paragraph explaining the overall IMC Strategy that will be used to promote the product or service of the proposed small business. (25 points)

Save your work in a document on your computer. Submit the completed document in the Dropbox for this unit, found on the Course Home page. (100 points)