Title: Unit 7 Reading
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Unit 7 Reading

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- Unit 7
- Table of Contents (Selected)
- Unit 7 Glossary (Selected)

Creating Your Business Plan Page 1
Reading adapted from "Create Your Business Plan," by U.S. Small Business Administration, public domain
http://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/how-write-business-plan

 | See also the SBA site for more information. | Creating Your Business Plan
A business plan is an essential road map for business success. This dynamic document generally projects three to five years ahead and outlines the route a company intends to take to grow revenues.

A marketing plan is a document that either stands on its own or is a part of the overall business plan that outlines cohesive information about how the company plans to market the product. There will generally be some overlap in the information included in a business plan and a marketing plan.

As a part of the assignment for this unit, you should include information under each of the sections list below:
- Executive Summary
- Company Description
- Market Analysis
- Service Line or Product Line(s)
- Marketing and Sales Plan

For purposes of this course, your business plan will include general ideas for each of these section, but you should be you should provide details for the Marketing and Sales Plan section.
As you describe your specific marketing objectives, consider that your audience or readers of business plans and marketing plans might be any combination of:
- lending institutions
- SBA counselors
- SCORE counselors
- potential or current investors
- managers and employees within the company

Included in the marketing plan, there should be a clear strategy of identifying your target market and how you are going to reach and engage them in order to make sales.