Title: Unit 7 Quiz
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Q: A business plan generally “looks into the future,” projecting only six months since the marketplace is always changing.
a.    True
b.    False(correct 1 point)
- True
- False
A: False

Q: A business owner would share his business and marketing plan with all of the following, EXCEPT _____.
- employees
- SBA or SCORE employees
- All of these are a potential audience for reviewing the business and marketing plans.
- lending institution
A: All of these are a potential audience for reviewing the business and marketing plans.

Q: It is absolutely necessary for a small business in today’s world to use Facebook, Twitter, Pinterest, blogs, and every possible social media method to reach customers.
- True
- False
A: False

Q: Since a business may have multiple target markets, it is not necessary to worry about whether or not all communications are integrated and coordinated.
- True
- False
A: False

Q: This section of the business plan may be the most important, but it is generally written last in the process of developing the plan.
- Funding Request
- Executive Summary
- Marketing and Sales Plan
- None of these
A: Executive Summary