Course: SLF 130 Marketing Practices for the Small Business

Unit 7 Writing Assignment

The Marketing Plan

You will complete an abbreviated business plan highlighting the marketing sections. This project is worth 100 points. Five sections are required. You can include other business plan sections if you have already compiled the information

Required Sections
1. Executive Summary
2. Company Description
3. Market Analysis – Environmental Analysis or Environmental Scan could also be used as titles. This section will generally include information about your target market(s)
4. Service Line or Product Line(s) Depending on your type of business, this might be titled Products and Services.
5. Marketing and Sales Plan

Optional Sections
- Funding Request
- Financial Projections
- Appendix

It is acceptable if you choose to use different section titles. You may find a business plan sample that varies from the SBA guide. Just make sure that all relevant information is included.

Save your work in a document on your computer. Submit the completed document in the Dropbox for this unit, found on the Course Home page. (100 points)