Title: Unit 8 Quiz
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Q: The very nature of marketing involves unethical means to get customers to buy unnecessary goods and services.
- True
- False
A: False

Q: There is ONE formula that small businesses must follow to achieve a successful IMC campaign.
- True
- False
A: False

Q: IMC stands for _____.
- Institutional marketing concept
- Integrated marketing communication(s)
- Integrated media components
- Individualized marketing concepts
A: Integrated marketing communication(s)

Q: The best type of customers to have are_____
- rich
- local
- repeat
- those who seek out information ONLY on the Internet
A: repeat

Q: When thinking in a customer-minded way, not only should a website INFORM customers, it should ___________.
- sell them something every time they log on
- engage them in a way that they can become a part of a community of like-minded individuals
A: engage them in a way that they can become a part of a community of like-minded individuals