Title: Unit 6 Quiz
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Q: What are the purposes of conducting consumer market research?
- To understand how the customer buys and uses products and services
- To understand how price affects the customer’s willingness to buy a product or service
- To avoid costly mistakes on the part of the business
- All of the above
A: All of the above

Q: A focus group moderator should follow a strict presentation format and not let the group get off track and talk among themselves.
- True
- False
A: False

Q: What type of participants should comprise a focus group?
- Customers with a proven track record of buying the type of product or service being researched
- Customers who are not familiar with the type of product or service being researched
- A and B
- None of the above
A: A and B

Q: _______________research yields numbers-oriented results while _______________research yields descriptive results.
- Qualitative / quantitative
- Quantitative / qualitative
- Focus group / qualitative
- Field / laboratory
A: Quantitative / qualitative

Q: 5.    Which of the following would NOT be an appropriate research question to be answered through consumer market research?
- Asking mothers how much they are willing to spend on summer day camps
- Asking students how they make purchase decisions about cell phones
- Asking men what types of “beauty” products they currently use and why
- Asking small business owners what profit percentages they are earning through their businesses
A: Asking small business owners what profit percentages they are earning through their businesses