Course: SLF 130 Marketing Practices for the Small Business

Unit 7 Reading

SubTabs

- Unit 7
- Table of Contents (Selected)
- Unit 7 Glossary (Selected)

Creating Your Business Plan Page 2

Creating a Business Plan: Executive Summary

The executive summary is often considered the most important section of a business plan. This section briefly tells:

- location of your company
- objectives of your company
- why your business idea will be successful

If you are seeking financing, the executive summary is also your first opportunity to grab a potential investor’s interest.

While the executive summary appears first in your business plan document, determining the strengths to highlight your business is probably the last section you will write.
Creating a Business Plan: Company Description

This section of your business plan provides a high-level review of the different elements of your business. This description helps readers and potential investors quickly understand the goal of your business and its unique proposition.

- Describe the nature of your business and list the marketplace needs that you are trying to satisfy.
- Explain how your products and services meet these needs.
- List the target market or markets that your company serves or will serve.
- Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.