Title: Unit 5 Quiz
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Q: SCORE is a part of the SBA and provides small business counseling services provided by _____.
- Current business owners
- College professors
- Experienced volunteers who mentor aspiring business owners
- None of the above
A: Experienced volunteers who mentor aspiring business owners

Q: The most detailed U. S. census data is compiled by _____.
- State
- Zip code
- County
- Country
A: Zip code

Q: A brand creates an impression in a customer’s mind through a product or service’s _____.
- Name
- Symbol or logo
- Words or phrases associated with the product or service
- All of the above
A: All of the above

Q: Although a business owner creates the product and service, the brand is created by _____.
- Customers’ impressions
- Customers’ experiences
- Customers’ perceptions
- All of the above
A: All of the above

Q: A product targeted to a niche market is generally _____.
- Low cost and affordable to a mass market
- Premium priced and attractive to targeted consumers who want the product and can afford it.
- Similar to other product offerings in the category
- Promoted at sale prices in order to create demand
A: Premium priced and attractive to targeted consumers who want the product and can afford it.