Title: Unit 4 Writing Assignment
Course: SLF 130 Marketing Practices for the Small Business > Section: SLF 130 Marketing Practices for the Small Business

Unit 4 Writing Assignment

Case Study Scenario

Writing Assignment:  Assume the role of the owner of an upscale boarding facility for dogs. The name of your business is POSH PETS.

Scenario:  Your boarding kennel, POSH PETS, has been in business for a year. Growth was initially slow, but the business now has many repeat customers. A new kennel, with “baby monitors’” and other technological advances, has opened.  A couple of customers have mentioned the new features at the other facility, but only one has reported switching to the new kennel.  You, the owner, are worried, but  the costs of new equipment is very prohibitive and you have just started to show some nice profits that are providing a good hourly return on your hard work.

What is the best response to the arrival of this new competitor?

Consider the following while you develop your answer to the question above.
1. What factors need to be considered before you make changes? Or will you make no changes?
2. Must new equipment be purchased – why or why not?
3. Consider what reactive moves you can make in response to this new competition?
4. What proactive moves can you make to make sure other customers don’t leave?

Your response will be about three to five paragraphs in length.

Save your work in a document on your computer. Submit the completed document in the Dropbox for this unit, found on the Course Home page. (20 points)