Course: SLF 125 Business Planning and Startup

Unit 4 Assignment

Self-Evaluation Assignment
Create a Company Description (10 points)

What to Include in Your Company Description (from www.sba.gov)

- Describe the nature of your business and list the marketplace needs that you are trying to satisfy.
- Explain how your products and services meet these needs.
- List the specific consumers, organizations or businesses that your company serves or will serve.
- Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.

You may want to do an Internet search to find some examples of company descriptions. This should be considered a good DRAFT QUALITY description. As you continue to do research and find out more about competitors and the marketplace, you will continue to ask yourself the question “How is my company different from others?” “What am I going to offer to customers that is different and unique?”

This section of your business plan provides a high-level review of the different elements of your business. This is akin to an extended elevator pitch and can help readers and potential investors quickly understand the goal of your business and its unique proposition.

The length of your answers will vary. Generally 2-4 paragraphs will cover the initial description and will be submitted to your instructor via the Dropbox.