Title: Unit 4 Quiz
Course: SLF 125 Business Planning and Startup > Section: SLF 125 Business Planning and Startup

Q: The product life cycle examines _____.
- potential for profitability
- the timeliness of entering the marketplace with a particular product or service on the part of a business
- the “stage” of a product at any given time
- All of these
A: All of these

Q: During what stage of the product life cycle is it usual that losses, not profits, will incur?
- Introduction
- Growth
- Maturity
- Decline
A: Introduction

Q: During what product life cycle stage does word-of-mouth advertising lead to more and more potential customers hearing about the product, trying it out, and choosing to use the product regularly?
- Introduction
- Growth
- Maturity
- Decline
A: Growth

Q: Small businesses can be all things to all customers. Being a jack-of-all-trades is a good strategy.
- True
- False
A: False

Q: Since a business has acquired a target market by its maturity stage, they should NEVER consider adding a new target market.
- True
- False
A: False