Course: BUS 270 Introduction to Sustainability in Business

Reading and Audio Visual

Reading and Video Assignment

Read Chapter 2 Starting Green

Finding the Right Opportunity: Rise

So you want to start a green business. What kind of business will it be? Every business starts with the vision of an entrepreneur. What business do you envision and how will it make money? You need a plan to realize success. You may not have all the answers upfront. The plan may change over time, but “begin with the end in mind.” Read this chapter to learn now to begin.

Read and comprehend the following online article

Majora Carter: Activist for environmental justice

Majora Carter is a visionary voice in city planning who views urban renewal through an environmental lens. The South Bronx native draws a direct connection between ecological, economic and social degradation. Hence her motto: "Green the ghetto!"

View the following video

Majora Carter: 3 stories of local eco-entrepreneurship

The future of green is local -- and entrepreneurial. In her talk, Majora Carter brings us the stories of three people who are saving their own communities while saving the planet. Call it "hometown security”.