Title: Quiz 3
Course: AGR 210 Agricultural Marketing - Fall 2014 > Section: AGR 210 Agricultural Marketing - Fall 2014

Q: What kind of a marketing establishment has more than 11 stores under the same ownership, usually owns a distribution center and does its own wholesaling?
- Chain
- Affiliate
- Independent
- Franchise
A: Chain

Q: Independent marketing establishments consist of as many as ____ stores
- 5
- 10
- 11
- 20
A: 10

Q: The top 4 marketing firms control what percentage of total retail grocery business in the United States?
- Less than 10 %
- 40-70 %
- 80 %
- More than 80 %
A: 40-70 %

Q: A self-service grocery store with annual sales above $2.5 million is called a:
- Convenience Store
- Superette
- Supermarket
- Minimart
A: Supermarket

Q: A self-service grocery store with annual sales below $2.5 million is called a:
- Convenience Store
- Superette
- Supermarket
- Minimart
A: Superette

Q: About how many different products can you expect to find at a chain supermarket?
- 20,000
- 40,000
- 80,000
- More than 100,000
A: 40,000

Q: According to the USDA, a food store has to have at least ____ percent of sales in food products intended for off-premise consumption?
- 25
- 50
- 75
- 90
A: 50

Q: Customers that chase deals and buy whatever is on sale are referred to as:
- Bargain Shoppers
- Convenience Shoppers
- Extreme couponers
- Smart Shoppers
A: Bargain Shoppers

Q: The ability of a supermarket to offer thousands of items under one roof is referred to as?
- Convenience
- Possession Utility
- Variety
- Customer Service
A: Possession Utility

Q: Which of the following factor(s) affect pricing?
- Competition
- Pricing Image
- Suggestions from wholesalers
- All of the above
A: All of the above

Q: Which pricing strategy is commonly used by supermarkets to get rid of perishable food items?
- Variable Price Merchandising
- Everyday Low Pricing
- Door buster Sales
- Coupons
A: Variable Price Merchandising

Q: How many distribution areas cover the entire US food market:
- 10
- 20
- 25
- 53
A: 53