Title: Lecture Presentation and Video
Course: AGR 210 Agricultural Marketing - Fall 2014 > Section: AGR 210 Agricultural Marketing - Fall 2014

Lecture Presentation and Video

Unit 2 Lecture Presentation
In this week’s lecture we will focus on the following:

- Defining Marketing and the need to have a Food Marketing System (FMS)
- Understanding the organization of the food industry
- Determining the major players of the food industry
- Understanding the nature of FMS
- Discovering how FMS adds value to farm products
- Understanding the key factors affecting the organization and performance of the FMS
- Learning about the history of FMS

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- Unit 02.pptx (153.11 KB)