Course: BLD 159 Intro to Brownfield Remediation, Land Re-use, and Public Health

Audio Visual

Basic Principles of Risk Communication

By Peter M. Sandman

In this video, risk communication expert Peter Sandman describes the basic principles of risk communication.
He discusses correlation of risk numbers and the concept of risk “harm” and outrage.
Sandman introduces statistical concepts of risk and compares risk assessors’ concept of risk to the public’s concept of risk.

If you cannot view the video, click here.