Title: Reading Assignments
Course: WVA 106 Local Food in Institutions > Section: WVA 106 Local Food in Institutions

Reading Assignments

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Chapter 4 Food and Beverage Marketing

In this lesson students will read about the steps and strategies involved in the development of a food and beverage operations marketing plan. The foodservice operations marketing plan is ultimately based on the menu, which is critical to the success of any foodservice operation. While reading this chapter students are asked to focus how local and sustainable foods can be introduced into the institutional foodservice marketplace. Students are encouraged to consider how these changes can be marketed to meet financial and operational goals.

Read pages 65-90