Course: WVA 106 Local Food in Institutions

Reading Assignments

(2/2)
Benefit Corporations

In this lesson, students will read about Beyond Green and other food based benefit corporations while examining marketing processes and strategies. Benefit corporations differ from traditional corporations in regards to their purpose, accountability and transparency. Benefit corporations focus on triple bottom line results to meet the needs of people, profits, and the planet. Students will visit Beyond Green Partners website and other food based Bcorps to examine similar marketing traits and strategies.

Students are asked to visit two websites of their choice at the bcorporation website and to visit the Beyond Green website. Students will examine and consider the marketing strategies of these companies in relation to reading about how a marketing plan is developed.