Title: Reading
Course: WVA 104 Sauces, Condiments & Dressings > Section: WVA 104 Sauces, Condiments & Dressings

Reading

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Benefit Corporations

In this reading assignment, students will read about Beyond Green and other food based benefit corporations while examining marketing processes and strategies. Benefit corporations differ from traditional corporations in regards to their purpose, accountability, and transparency. Benefit corporations focus on triple bottom line results to meet the needs of people, profits, and the planet. Students will visit the Beyond Green website and other food based B corps to examine similar marketing traits and strategies.

Students are asked to visit two websites of their choice at the B corporation website and the Beyond Green website. Students will examine and consider the marketing strategies of these companies in relation to developing individual marketing plans for the final project

Click here to access the Better Corporations website.

Click here to access the Beyond Green website.