Course: WVA 104 Sauces, Condiments & Dressings

AudioVisual

The Flavorists: Tweaking tastes and creating cravings

In this CBS 60 minutes video, students will meet the scientists that create food flavors. Food flavors and flavor development is a multibillion dollar industry through which thousands of new food products are produced for the average consumer each year.  Millions of marketing and product production dollars are spent on launching new food products into the consumer marketplace annually. These familiar flavor profiles are chemically engineered to make processed foods and beverages addictive according to the scientists interviewed. Students are asked to consider the implications and factors of this information when creating a new food product.

Click here to access The Flavorists: Tweaking tastes and creating cravings video at the CBS News website.