Course: WVA 104 Sauces, Condiments & Dressings

Reading

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Sales and Marketing of Best Selling Condiments

In this section of the reading assignment, students are asked to read about the top 25 best-selling condiments in the U.S. When reading about these condiments, please consider the total sales, sales price, and market share of each item. Consider the amount of product physically available globally and the environmental impact of product placement. In addition, students are asked to read and review the report Market Planning for Value-Added Agricultural Products. Value-added food and agricultural products represent an opportunity for agricultural producers to integrate farm products into the retail and institutional foodservice value-added market place. Students are asked to review the materials, focusing on ideas for product placement, as they relate to the final sauce, condiment, and dressing development project. Please review the Product Development Project description.

Click here to access the Best-Selling Condiments in the U.S. from Bloomberg Business week website.

Click here to access the webpage Marketing from the Penn State College of Agricultural Sciences.