Title: Reading
Course: WVA 103 Fermentation Methods > Section: WVA 103 Fermentation Methods

Reading

Market Planning

In this reading assignment, students will read and review the article, Market Planning for Value-Added Agricultural Products focusing on Market Connection and the Special Topics section. Students are asked to review materials regarding connecting the market to the production process focusing on making connections to create greater product availability through intermediaries: businesses that warehouse, transport and sell your product to those with direct consumer contacts and the businesses that represent your product to that system. These businesses are the marketing channels that move products from the point of production to the final buyer. Some, such as wholesalers and retailers, buy and resell the product, others, such as independent warehouses and transportation companies provide distribution services for a fee. Others, such as brokers, represent the product in the marketplace for a commission. For help in assessing your goals, review and refer to the special topics articles focusing on distribution resources and channels, product differentiation, pricing and pricing strategies.

Read:

- Market Connection
- Special Topics

Click here to access the Marketing webpage on the Penn State extension website.