Course: WVA 103 Fermentation Methods

Reading

(1/2)
Packaging, Labeling, & Branding Products

In this reading assignment, students are asked to read and review Packaging, Labeling, and Branding Products: a resource guide for food entrepreneurs to look at the importance of packaging to protect the consumer while examining factors that contribute to the successful sale of a packaged food product. Packaging and proper labeling are two of the greatest influences on consumer decisions to purchase a new food product. Students are asked to focus on utilizing this information to develop their individual fermented food products for the value-added food marketplace. Please consider:
- What are the appropriate amounts in which you will sell the product (these may be based on adequate portion sizes, competitors' offerings or customer preferences)?
- What is the volume and weight of the product?
- What are the physical packaging attributes that help the customer use the product?
- What protective needs, including shipping and handling factors are required in the production of the food product to be developed?
- Is the shape of the packaging appropriate to its use, for esthetics, efficient shipping, stocking/storage and legal requirements?

Click here to access the Packaging, Labeling, & Branding Products: A Resource Guide for Food Entrepreneurs from University of Wisconsin Extension.