Title: Reading
Course: WVA 103 Fermentation Methods > Section: WVA 103 Fermentation Methods

Reading

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Market Plan with Sustainable Strategies

In this reading assignment,students will read about the marketability of local, value-added and sustainable foods in the report Market Planning for Value-Added Agricultural Products. Value-added food and agricultural products represent an opportunity for agricultural producers to integrate farm products into the retail value-added market place.

Students are also asked to review Beyond Green Partners sustainability goals and strategies as part of the components highlighted to create a successful marketing plan for value-added foods. Students will review sustainability strategies to pinpoint areas and ideas that could be used to create a successful marketing plan for the value-added foods producer. Students are asked to read and review these materials while considering the fermentation project guidelines.

Click here to access the Marketing Strategies to Help Your Business Grow webpage on the Penn State Extension website.