Title: Proposal for Website Design
Course: Canvas Practice Course > Section: September 26th Business Communication

PROPOSAL FOR WEBSITE DESIGN FOR BUSINESS RESOURCES PROGRAMS (BRP)

BRP is a company that advises businesses on the cost and collateral benefits of ecological conservation in their operations.  Areas of focus are conservation of electricity, recycling and reducing paper usage.

Your company has received an invitation to submit a proposal to BRP to create a website that will advertise BRP’s services, educating the local business community about these services and how they can both reduce costs and allow client businesses to target the increasingly ecologically-conscious body of consumers to gain market share over their competition.  This invitation did not take the format of a formal Request for Proposals (RFP), but rather was sent to the leading graphic design firms in Reno soliciting their ideas for a website that would create an identity for BRP to serve as a focal point in an active marketing campaign.  Therefore, your response/proposal must be formatted as an informal proposal with the following sections:

a.  Cover letter

b.  Background/goal for the project – vision defining the corporate identity of BRP

c.  Proposed approach and methodology

d.  Your qualifications

e.  Estimated costs

f.  Schedule

g.  Benefits to BRP for selecting your firm

The invitation for this proposal specifies that the website contain at least six (6) pages:

Home page

Electricity conservation

Recycling

Reducing paper usage

The people of BRP

Contacts

Including the cover letter, but not the Works Cited page or any appendices, the proposal must be at least 4 pages, single spaced.  You must have at least 6 outside resources.

Because this is a proposal for website design, it must contain graphics.  It must include examples of your company’s past work such as that done for Retopolis.  These examples belong in the qualifications section of the proposal.