Title: Logo Research Report
Course: Canvas Practice Course > Section: June 29th Business Communications

Logo Design Research Report

Purpose:

You were given an assignment to design a log for the Retropolis Coffee Shop in Reno, Nevada.  To understand how the historic principles of design continue to be used in various graphic arts design purposes, it is necessary to understand how these principles arose and what iterations these principles lead to in contemporary graphic design.

Role and Audience:

Your role is that of a web design student beginning your studies in this Graphics Communications Fundamentals course.  To understand and to apply the advice in Digital Design for Print and Web, you need to understand how the historic design principles influence contemporary design problems and help designers solve those problems.  Address your report to me.

The Assignment:

You were given an assignment to design logos, for the Retropolis Coffee Shop in Reno, Nevada, based on one of the historic design concepts described in Digital Design for Print and Web.  Research the historic design concept/school and present its major areas of influence on graphic design principles.  Explain how you used the influence of this historic design concept/school in creating your logos.  Why was this influence important in your logo design process?  How did you incorporate this influence into your design?  Why do you believe this influence strengthened your design choice(s)?

Your paper must be a minimum of 4 pages, single spaced, using a minimum of 6 outside resources.  Your resources must be correctly cited within the text of your paper and in a Works Cited page, using MLA citation convention.

Evaluation Criteria:

Your responses must demonstrate a thorough analysis of the design principles you selected and thorough research that supports this analysis.  Your writing must be clear, clean, and complete.  Your responses must be carefully proofread and edited to correct any errors.

Outside Resources:

I encourage you to visit the Tutoring and Learning Center for help with your writing.  I also welcome questions or concerns.  Per the syllabus, you may contact me any day, between the hours of 8:00 a.m. and 5:00 p.m. by email or tel