Title: Audience Analysis
Course: Canvas Practice Course > Section: June 8th Business Communications

Audience Analysis

Purpose:

As your text states, when you start the design process for a website, you need to know the characteristics and expectations of your audience so that you can tailor the website’s features to attract and retain people from that audience.  This exercise will help you identify audience features/demographics that will assist you in the creation of a successful website in terms of viewer attraction and retention.

Role and Audience:

Your role is that of a web design student beginning your studies in this Graphics Communications Fundamentals course.  Learning to identify and then appeal to a particular/unique audience is essential in becoming a successful website designer.

The Assignment:

Complete the audience analysis on pages 24-26 of the Yahoo! text.  Use a blank sheet, placing your full name and date in the upper left hand corner.  For Section 2 of the assignment (pages 24-25), create a heading for each Audience Indicator topic, e.g., Site Type.  Then respond to that question below the heading.

Evaluation Criteria:

Your responses must demonstrate a thorough analysis of both the website you selected and of the ideal characteristics you develop for your model user.  Additionally, although many of your responses to the items on the Audience Analysis checklist in the text do not require complete sentences, and I don’t expect you to write them where they are clearly not appropriate, your responses must be clearly written, carefully proofread and edited to correct any errors.

Outside Resources:

I encourage you to visit the Tutoring and Learning Center for help with your writing.  I also welcome questions or concerns.  Per the syllabus, you may contact me any day, between the hours of 8:00 a.m. and 5:00 p.m. by email or telephone.