Title: Lecture Materials: (CU4 M1) Checklist Details
Course: SkillsCom_SMT 113 17.0 > Section: Credit Unit 4 Module 1: Capstone Project Checklist

- Personal/Professional Image
- #Hashtags
- Social Media Sites
- Blog Entries
- About Me

At the onset of this program you created a personal/professional image to represent you and your brand on your website and social media. Now that the program is coming to an end, you should take this time to re-evaluate this image. As you progressed through the courses, you might have realized that your brand required some tweaking. Well, your personal/professional image also needs to reflect any brand changes that may have occurred. If you find that your image does need revamping, make the changes and then update it throughout your website and social media sites. If you decide to keep your original image, write a blog post about why you kept it and how it fits your personal/professional brand.
Earlier in your Social Media Specialist curriculum we covered the importance and the use of #Hashtags. As you are wrapping up your website project (which includes at least two social media site plugins!), your Assessment Evaluator will be looking for the proper use of #Hashtags throughout. In your final capstone assessment you are required to use a minimum of three #LBiLearn hashtags on either your website or social media sites. Please make sure these are in clear view for you Assessment Evaluator to see.

**Note: One way of assuring that this element is clearly covered would be to write a blog around #hashtags including the pros and cons of hashtag use.**

Now is the time to review the social media sites that you have linked directly to your personal/professional website (a.k.a. your capstone project).
- Make sure you have at least 10 recent posts on each social media site (recent being in the past two weeks).
- Double check that they are professional in grammar and content.
- Have at least 3 posts link back to your website via either a blog post or a video post.
- Review your social media sites with professional eyes.
- Make sure your profile and banner images are current and properly reflect your brand (see the Personal/Professional Image section).
- Always keep in mind that your site will be reviewed by your Assessment Evaluator, and by future potential clients or employers!

Throughout this program you have had the opportunity to post multiple blog entries to your website. Now is the time to review each of those entries and create additional ones to meet the capstone requirement of 18-20 total blog posts. The content of each Module you have completed in this program offers multiple options for blog posts, including the use of Wordles, Thinglinks, videos, etc.
- Create a list of blogs that you have completed and any additional blogs needed to meet the capstone goal.
- Have your blogs reviewed by a peer for grammatical errors.
- Include three blog entries that have embedded videos from YouTube and one video that you have created yourself using a smartphone, webcam, Vimeo, or PowToon. The video you create should be 2-3 minutes long and discuss with your audience the top three things that are most important for a successful social media campaign. This video is a chance for you to show your viewers how passionate you are about social media and the important role it plays in both the personal and professional world.
- Please follow these five rules if filming yourself on a smartphone or webcam:

    1. Plan what you are going to say first. Write a script.
    2. Film yourself using the third, third, third rule. This rule means that a person should not be in the center of the scree but rather on the left or right side. There are three sections to a scree- the right, the middle, and the left. Position yourself on either the left or right side.
    3. Make sure you do not shoot into the sun or directly into a window. If you're outside, put the sun at the back of the camera.
    4. If possible, put your name on the screen. If this is not possible, introduce yourself. "Hi, I'm Jane Doe... and the reason I am so inspired by social media is..."
    5. Load the finished product to your YouTube and embed it in a blog entry with a brief description of the project.

Remember your blog entries will be read by your perspective employers or clients. Keep them interesting and relevant. If you are looking for a social media specialist position, use these posts to reflect your knowledge.

Another important aspect of your capstone project is letting people know your specific qualifications and skill set. To this end, include an "About Me" section on your website that briefly covers what you have learned from this program. Keep it succinct, but be sure that potential employers or clients will be able to easily identify the skills and abilities you can provide as a social media specialist.