Title: Reading: (CU2 M1) Beginning SEO
Course: SkillsCom_SMT 113 17.0 > Section: Credit Unit 2 Module 1 - SEO Basics

Now that you have an understanding of the what and why of SEO, it's time to start learning about how to actually use SEO on your personal/professional website. The rest of this Module will focus on teaching you basic SEO strategies.

To begin, it's important to recognize the value of having a search engine friendly website. As you learned from the MOZ guide and the Google videos, search engines have specific criteria they look for in a website. Since it is the search engines that decide whether your website shows up on the search results page, it is important to make your website as easy to read and index for the search engine as possible.

A WordPress managed website is our recommendation because these sites are web crawler friendly.  By this point, your WordPress website is set up with pages and posts (blogs), each having approximately 300 words, images, and out-bound links. All of this is good for organic SEO.

The following article explains the advantages of Wordpress websites:

Why Use Wordpress For Your Business Website? (Webpage)

Another advantage of having a Wordpress website is that you can install a plugin called SEO By Yoast. This plugin coaches you on some of the SEO strategies you can implement on your posts and pages. You will learn how to install and use SEO By Yoast in a Competency Assessment on the next page.