Title: Competency Assessment: (CU2 M1) Keyword Blog
Course: SkillsCom_SMT 113 17.0 > Section: Credit Unit 2 Module 1 - SEO Basics

1. Choose a topic either related to Social Media or your own business/profession.

2. Create a survey to ask your friends, family, and acquaintances what "key terms/words/phrases" they would use if they were researching your chosen topic.

- You can create your survey in SurveyMonkey (Webpage) or a similar product that can be distributed to family, friends, and acquaintances. SurveyMonkey is an online survey development cloud-based software which you can use to produce surveys. You should be able to sign up for a free trial.

3. Use Google Adwords Keyword Planner (Webpage) to search the "key terms/words/phrases" that you discovered in your survey into the "Keywords" section of the campaign and discover how popular the terms are.

- You will need to begin a campaign to access the Keyword Planner (make sure you are on Adwords and NOT AdWords Express, otherwise the keyword planner will not show up), but you will not need to complete the campaign or pay any money to complete this assessment.

4. Compare and contrast your personal survey results to the results you found from Google Adwords Keyword Planner. What did you find? Write a 300 word blog that compares and contrasts the results. Be sure to include a link to your survey and list of your Keyword Planner results.

- In addition to the elements of a "good blog" that you have been including in your posts for this course (imagery, header, links, video, and expert quotes), do your best to incorporate the SEO optimizing strategies you have learned this Module. Use a keyword you discovered in your Keyword Planner research and do your best to complete as many of the Yoast suggestions as possible for the post.

5. Submit the URL of your blog posted on your WordPress website, a screenshot of your post's Yoast settings, and a copy of your survey for grading.