Title: Credit Unit 1 Introduction (CU1 M1)
Course: SkillsCom_SMT 112 17.0

Credit 1: Intellectual property issues and social media

One of the least understood areas in digital and social media marketing is intellectual property law. Yet it’s extremely important: the consequences of not heeding these rules can result in extensive fines, lost credibility, possible suspension or termination of owned social media channels, and a negative impact on sales. This Credit Unit will cover issues related to copyright, the creative commons, sharing policies, and the ethics around social media sharing.

Course Outcomes:

- Understand and effectively utilize copyright issues related to social media.
- Explain the characteristics of digital content including the life of information, the restrictions of the communication medium, and the ownership of the information.
- Understand, discuss, and acknowledge limitations of account and sharing policies in various social networking platforms including ethical violations.
- Discuss policies to manage a public social media account and the distribution of information.