Title: Module 1 Introduction (CU1 M1)
Course: SkillsCom_SMT 112 17.0

In this Module, you’ll dive right into several key articles reading about copyright law, what the actual social media profile terms and agreements consist of, licensing, and how to navigate these various components into a comprehensive digital marketing strategy. Who owns your content? Who actually “owns” your followers? These are questions that are often asked but seldom answered. Upon completion of this Module, you should have a good working knowledge of each of these critical areas.

Module Outcomes:

- Understand and effectively utilize copyright issues related to social media.
- Explain the characteristics of digital content including the life of information, the restrictions of the communication medium, and the ownership of the information.
- Understand, discuss, and acknowledge limitations of account and sharing policies in various social networking platforms including ethical violations.