Title: Competency Assessment: (CU2 M1) Guidelines
Course: SkillsCom_SMT 112 17.0 > Section: Credit Unit 2 Module 1: Privacy and Liability

This assessment may stretch your abilities a bit, but the experience of using alternate Social Media tools may add something creative to your channels.  Have you heard of PowToon (Webpage)?  This creative tool has a free basic version that students can use.

PowToon Tutorials (Webpage)

Step 1:

Choose 1 of the following options:

- Imagine that you’ve just been hired as the Marketing Director for a small bookstore that wants to grow their social media presence. They are hoping that you will lead several campaigns to drive up engagement and interest with customers, which includes posting photographs and videos of in store events, customers holding their purchases, the covers of books and magazines, and including customer reviews and excerpts from books on the company website.
- Imagine that you’ve just been hired as the Marketing Director for your own business and you want to grow the social media presence. You will lead several campaigns to drive up engagement and interest with customers/clients which includes posting photographs and videos and also includes customer/client testimonials.

Step 2:

As someone who is in a Social Media Privacy, Ethics, and Legal Issues course, you know that this can involve several layers of liability issues. What are the major liability issues at stake? How should you manage these hurdles to ensure that the business is protected while still providing a rich experience for their customers/clients on social media?  How do you balance freedom of speech, privacy, and liability?

Part of your job as the Marketing Director is to establish guidelines and precedents for the future in regard to Social Media boundaries.  Your job is to establish the guidelines.

Create a 30 second PowToon that outlines the guidelines for your company.

Be creative and have fun!

Part 3:

Write a 300 word blog that discusses the balance between freedom of speech, privacy, and liability.  Use at least 4 of the 5 elements of a "good" blog.  Your PowToon can be 1 of your elements.  (Make sure you cite any sources that you use)

Elements:

- Imagery
- Proper Header
- Links
- Embedded Video
- Expert Quote

Post the blog and the PowToon to your WordPress portfolio account.

Submit the URL for grading.