Title: Competency Assessment: (CU2 M2) Professional Best Practices
Course: SkillsCom_SMT 112 17.0 > Section: Credit Unit 2 Module 2: Professional Networking

An infographic is a visual image such as a chart or diagram used to represent information or data.  A well constructed infographic "can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. Ideally, an infographic should be visually engaging, contain a subject matter that is appealing to your target audience, and be supported by other engaging content across your website and social channels." (https://www.customermagnetism.com/infographics/what-is-an-infographic/)

Easel.ly (Webpage) is a free infographic site that can help you get started.

1. Choose one of the following topics below and create an infographic using Easel.ly to provide "best practices" for staff/coworkers/associates that have chosen to have a social media professional connection with your personal/professional brand or your business.

Possible topics include:

- Drugs or illegal behavior - compliance with HR policies.
- Guidelines and limitations for promoting the brand or cause in personal social media.
- Social taboos, including swearing, politics, or religion - exemplifying the company and professional culture.
- Example of professional networking and profiles supporting a brand or cause.
- Example of exposing information that hurt a customer of the brand.

2. HINT: Use the "THINK" acronym to help with this project.

3. Write a 300 word blog that further explains and discusses the topic.  Use at least 4 of the 5 elements of a "good" blog.  Your infographic can be 1 of your elements.

- Imagery
- Proper Header
- Links
- Embedded Video
- Expert Quote

4. Post your blog and your infographic to your WordPress portfolio account.

5. Submit the URL for grading.

6. Be creative and have fun!