Title: Competency Assessment: (U1 M2) Introduction Email
Course: SkillsCom_DEV PBM 110 17.0 > Section: Unit 1 Module 2- Writing Email

Instructions:

For this Competency Assessment, you are going to try to pitch a product or service. Your goal will be to effectively communicate to get your foot in the door to try and sell your product or service.

Assignment:

1. Choose a product or service that either doesn't exist yet or that you believe needs to be improved upon. You should have/know the following about your chosen product or service:

- A name
- A purpose
- A slogan
- A target audience
- At least three (3) features describing what the product/service is or does
- At least two (2) user/consumer benefits of the product/service

2. In a brief (just a few paragraphs) email, write to a potential client or investor requesting a meeting to pitch your product or service. Remember that this is a “cold” (unsolicited) letter and that your audience is likely very busy. Make sure your email does the following:

- Come from a professional address
- Include a clear and descriptive subject line
- Address your reader as "Dear ____," "Dear Mr/s. _____" or "Dear Professor _______"
- Include two to three paragraphs about you and your product/service. Your goal with this email will be to schedule a meeting- you need to provide enough information to hook your reader without spoiling your entire pitch.
- Include a professional closing like "Sincerely"
- Use correct grammar, punctuation, and spelling

3. Submit the text of your email in an MS Word document for grading.