Title: Competency Assessment: (U2 M1) Written Sales/Product Pitch
Course: SkillsCom_DEV PBM 110 17.0 > Section: Unit 2 Module 1- Product & Service Reviews/Descriptions

Instructions:

You have landed a meeting with your potential client or investor from the email you wrote in Credit Unit 1 Module 2.

The purpose of your pitch is to have your potential client purchase your product, subscribe to your service, or invest in your idea. Keep in mind that your audience is likely very busy, receiving many pitches for other products or services.

Assignment:

1. Write a brief (just a few paragraphs) pitch aimed towards your potential client or investor about your product/service. Consider the following questions as you write your pitch:

- How much information should you provide?
- How will you ‘hook’ your reader and/or introduce our product/service?
- Why should they care about this product/service?
- What do you want your audience to do? What action should they take?