Title: Reading: (CU1 M3) SWOT Analysis
Course: SkillsCom BA 260 15.0 > Section: Credit Unit 1 Module 3- Entrepreneurial Mindset - Cognition and Ethics

Please read the following article:

SWOT analysis (Webpage)

As you learned in BA101, SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.  This article will explain what a SWOT analysis is and how it can help you gain a competitive edge in your business venture.  You will take a Self-check following this Reading.