Title: Credit Unit 3 Introduction
Course: SkillsCom BA 260 15.0 > Section: Credit Unit 3 Module 1- Factors in Launching New Ventures

Launching and Marketing New Ventures

Okay, you now live the entrepreneurial lifestyle as discussed in Credit Unit 1. You have a business plan in place as a result of following Credit Unit 2. In Credit Unit 3, we will explore some preparatory issues for you to consider immediately prior to and as you go live with your business.  You will learn how aspects of the legal environment and government regulations may impact your business. You will also learn some long term growth strategies to help your business take root.

Course outcome:

- List and discuss the characteristics of successful entrepreneurs.
- Analyze new business opportunities that exist in the marketplace.
- Evaluate the feasibility of pursuing an opportunity that you’ve recognized.
- Develop a business plan that includes both conceptual and technical components.
- Identify and discuss obstacles to entrepreneurial success.
- Identify the resources and financing necessary to start an entrepreneurial venture.
- Discuss organizational characteristics and best management practices for start-up companies.

There are 2 Modules in this Credit Unit

- Module 1 - Factors in Launching New Ventures
- Module 2 - Marketing in a New Venture