Title: Module 2 Introduction: (CU3 M2) Marketing in a New Venture
Course: SkillsCom BA 260 15.0 > Section: Credit Unit 3 Module 2- Marketing in a New Venture

As your business takes root and grows, there will be managerial concerns to think about and eventually act upon. Some concerns present themselves immediately as you start to formulate your business idea while other concerns arrive further down the line when your business is open and growing. Addressing all of these concerns at any stage of the venture’s growth requires good leadership. In this Module we will look at what constitutes good leadership in managing these concerns at all stages of the growth process.

Module Outcomes:

- Evaluate managerial concerns in entrepreneurial growth.
- Leadership through the entrepreneurial life cycle.