Title: Credit Unit 4 Introduction
Course: SkillsCom BA 285 15.0 > Section: Credit Unit 4 Module 1

This Credit Unit will examine motivation, behavior, and performance. This unit addresses internal and process theories of motivation, beginning with individual needs theories. Next, it presents Herzberg's two-factor theory, and then concludes with discussions of two individual-environment process theories of motivation, including equity theory and expectancy theory. This unit will then dive deeper into motivation and behavior, and examines external influences on behavior and their relationship to performance. The chapter discusses learning in organizations as facilitated through reinforcement, punishment, and extinction.  Bandura's social learning theory and Jung’s personality approach to learning are also discussed. Later sections in the chapter deal with goal setting, the definition and measurement of performance, rewarding performance, and correcting poor performance.

Wrapping up the final course outcomes we will examine the basic international business concepts and how this impacts cultural diversity.

Course Outcomes:

- Describe why managers and entrepreneurs require a knowledge of organizational behavior.