Title: Module 1 Introduction: (CU4 M1)
Course: SkillsCom BA 285 15.0 > Section: Credit Unit 4 Module 1

This is the first of two chapters on motivation, behavior, and performance. This chapter addresses internal and process theories of motivation, beginning with individual needs theories. Next, it presents Herzberg's two-factor theory, and then concludes with discussions of two individual-environment process theories of motivation, including equity theory and expectancy theory.

Module Outcomes:

- Define motivation.
- Explain how Theory X and Theory Y relate to Maslow's hierarchy of needs.
- Discuss the needs for achievement, power, and affiliation.
- Describe the two-factor theory of motivation
- Explain two new ideas in human motivation.
- Describe how inequity influences motivation and can be resolved.
- Describe the expectancy theory of motivation.
- Describe the cultural differences in motivation.