Title: Module 2 Introduction: (CU4 M2)
Course: SkillsCom BA 285 15.0 > Section: Credit Unit 4 Module 2

This chapter is the second chapter on motivation and behavior, and examines external influences on behavior and their relationship to performance. The chapter discusses learning in organizations as facilitated through reinforcement, punishment, and extinction. Bandura's social learning theory and Jung’s personality approach to learning are also discussed. Later sections in the chapter deal with goal setting, the definition and measurement of performance, rewarding performance, and correcting poor performance.

Module Outcomes:

- Define learning.
- Distinguish between classical and operant conditioning.
- Explain the use of positive and negative consequences of behavior in strategies of reinforcement and punishment.
- Define reinforcement, punishment, and extinction.
- Define goal setting and identify the purposes of goal setting and five characteristics of effective goals.
- Describe 360-degree feedback.
- Compare individual and team-oriented reward systems.
- Describe strategies for correcting poor performance.