Title: Class Discussion Part #1: Ethos, pathos, and logos in Advertising
Course: KVCC ENG219

The basic premise of this discussion is to show examples of ethos, pathos, and logos and A.I.D.A in advertising.

It’s particularly effective if you can find a product that has advertisements for different audiences. An example – and an extremely exaggerated example at that – are the infomercials for the Shake Weight exercise system.

view the following Utube videos and respond to the corresponding questions below:  YouTube video entitled - Shake Weight for Men Infomercial by Shake Weight uploaded on July 20, 2011, and Shake Weight for Women Infomercial by Shake Weight uploaded on July 20, 2011

Questions:

1.      Share an example of appeals to ethos, pathos, and logos for each video.

2.      Evaluate the success of the A.I.D.A. approach for each commercial.

Review classmates’ posts, taking stock of the many tools in a writer’s tool kit to reach their audience.