Title: Assignment - Digital vs. Traditional Writing
Course: KVCC ENG219 > Section: Assignments

PURPOSE OF ASSIGNMENT

Website copy, especially written on behalf of small to mid-sized companies and organizations, is often lackluster and/or inconsistent. At minimum, it can generally be improved.

This is usually a product of deficits in time and expertise. Developing this valuable writing usually falls to the bottom of the priority list and usually these smaller organizations do not have the expertise to execute strong and useful writing on the web.

Even within an organization and their website, copy writing can vary widely.

Taking a user-centered approach – and reflecting on your own experience as a user and consumer of content – I want you to evaluate and re-imagine your program of study’s web copy.

This should build nicely from your fact sheet and sales letter assignment, meaning you shouldn’t have to “drum up” content from scratch. Here, again, we’re focusing on the useful presentation of information.

This assignment can be completed utilizing different media. You may create traditionally written documents; prepare a presentation using PowerPoint, Prezi, etc.; use voice recording software; compile a video, etc.

THIS ASSIGNMENT IS A TWO PHASE PROCESS.  Following these phases students should understand the key differences between writing for print and writing for the web.  See the following phases to complete the assignment:

- Phase I Needs Assessment
- Phase II Revision Plan