Title: Assignment #1 The art and science of persuasion
Course: KVCC ENG219 > Section: Assignments

- Read: Chapter #6 in Kolin’s Successful Writing at Work

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ISBN-13: 978-1111834791

- Read: Article from Forbes entitled: How to use the AIDA formula to boost your content marketing strategy. Website:www.forbes.com
- Read: Article from Purdue OWL entitled: Aristotle’s Rhetorical Situation. Website: https://owl.english.purdue,edu
- View YouTube video entitled: Introduction to Ethos, Pathos, and Logos by Tamuwritingcenter published on April 20, 2012
- Go to the Discussion Forum and participate in Class Discussion Part #1: Ethos, pathos, and logos in Advertising
- Go to the Discussion Forum and participate in Class Discussion Part #2: Creating a profile of your reader
- Finally, draft a Sales Letter and Fact Sheet:

This writing assignment has two parts: a sales letter and an accompanying fact sheet.

Here’s the scenario: You are an intern for your academic department or program. The chair of that program has asked you to help in this year’s marketing efforts by crafting a pair of documents: a sales letter and fact sheet.

These documents will be sent to recent contacts from a college fair who have expressed interest in your program.

The sales letter’s purpose is to persuade this prospective student to enroll by explaining why your program and your college are the best option. You should focus your efforts on making strong claims that are supported by specific evidence. The sales letter may require outside research.

The fact sheet’s purpose is to show this prospective student why your career field is a good choice. In essence, your fact sheet should answer the question: “Why should I become a [blank]?” The fact sheet will require outside research.